The Great Misconception of Inbound Marketing
Rand @Moz offers a valuable "reality check" in his most recent whiteboard friday.
Rand Fishkin from Moz.com (sporting a fantastic mustache by the way) uses this week's whiteboard friday to help companies that may be new to inbound marketing understand the reality of what it takes to adopt inbound marketing and helps break the misconception that blogging instantly turns visitors into customers.
You can check out the original blog post at: http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday
The time it takes to achieve significant results from inbound marketing depends on many factors, including:
- your current volume and quality of traffic prior to inbound marketing
- the volume and quality of inbound marketing content you publish
- your ability to generate conversation around your new content
- the connection of your content with your customer's buying journey
- the overall pagerank of your website combined with the seo in your content
If you're new to inbound marketing, we do suggest that you hire an inbound marketing agency to help shorten the learning curve and deliver a higher ROI from your initial inbound marketing efforts. How long you work with an agency depends on your overall strategy and goals. It's absolutely crucial to set expecations with the agency or marketers who are helping you so that you don't get frustrated and miss out on inbound marketing.
is the Head of Growth @ Lean Labs. He has over a decade of professional experience in Internet Marketing and his top skill is surrounding himself with passionate designers, developers, and inbound marketers.
Kevin has been married 10 years, the father of 3, and he recently relocated to Costa Rica. He enjoys reading professional development books, cycling and motorcycling. Connect with Kevin on
Linked In.
About Lean Labs
The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀
Explore Topics
Recent
Related
Popular
- What Makes Great B2B SaaS Website Design? 5 Examples to Copy
- SEO for B2B SaaS Startups: Best Practices and Worst Pitfalls
- B2B Marketing for Tech Companies: Tips, Tools, and Tactics
- B2B SaaS Conversion Rate Benchmarks Every Startup Founder Should Know
- B2B SaaS Content Marketing 101: 10X Your Leads and Traffic with These Tips
- Brand Identity Questionnaire: 20 Questions to Consider
- Blog Introduction Examples: 5 Good, 5 Bad (& How to Be Awesome)
- The 13 Best Marketing YouTube Channels To Follow In 2024
- Publishing Frequency: How Often Should a Business Publish New Content?
- 10 Psychological Marketing Tricks to Redefine Your Strategy
Discover the Hidden Strategies We Use to 10X Our Clients Growth in 36 Months!
The Growth Playbook is a FREE guide to planning, budgeting and accelerating your company’s growth.