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Inbound Marketing

How To Repurpose Content (Update)

We recently were asked by our inbound marketing partner Hubspot to write a blog post on repurposing content.

Naturally we wanted to repurpose it for all of our marketing channels, so we started with a "how to repurpose contentinfographic:


After creating this infographic, we repurposed the content many more times:


Repurposing is the most effective way to build your following on all of your marketing channels without constantly self promoting.  It's fun, fast, and efficient.  We hope this helps you get started repurposing content.

Ten Tips Before You Start Hiking.

The Inbound Marketing mountain can be daunting. Have no doubt, even the most experienced climbers are challenged by Inbound’s steep cliffs, changing weather, and long journey. Just like climbing a mountain, Inbound Marketing requires preparation. Be a smart hiker. Download Conquering the Inbound Marketing Mountain and get ready for the climb.

Our Inbound Marketing e-book offers insights into inbound marketing goal setting, defining and detailing personas, tips for building a team of Inbound Marketers, and key components of your editorial calendar. 

Before you climb, get to know the best places to set-up camp, including Awareness Waterfall, Consideration Cliff, and Decision Divide!  

Conquering the Inbound Marketing Mountain

By reading this ebook you'll learn:

  • The important questions to consider when setting Inbound goals.

  • Deeper insights into why and how to select personas, to get them right.

  • Key elements of the editorial calendar, the most important tool in your Inbound campaign.

  • How to find content that works best by regularly testing content ideas.  

Grab Your Free Copy

Written by Kevin Barber / July 8, 2015

is the Founder & Director of Lean Labs. He has over a decade of professional experience in Internet Marketing and his top skill is surrounding himself with passionate designers, developers, and inbound marketers.

Kevin has been married 10 years, the father of 3, and he recently relocated to Costa Rica. He enjoys reading professional development books, cycling and motorcycling. Connect with Kevin on Linked In.

Articles by Kevin Barber