Growth marketing

How To Repurpose Content (Update)

Written by Kevin Barber / July 8, 2015

is the Founder & Director of Lean Labs. He has over a decade of professional experience in Internet Marketing and his top skill is surrounding himself with passionate designers, developers, and inbound marketers.

Kevin has been married 10 years, the father of 3, and he recently relocated to Costa Rica. He enjoys reading professional development books, cycling and motorcycling. Connect with Kevin on Linked In.

We recently were asked by our inbound marketing partner Hubspot to write a blog post on repurposing content.

Naturally we wanted to repurpose it for all of our marketing channels, so we started with a "how to repurpose content" infographic:

After creating this infographic, we repurposed the content many more times:

guest blog post
email newsletter
dozens of tweets
snippets for Google plus, LinkedIn, and Facebook
scheduled posts and tweets for future re-play
and the following slideshare:

Repurposing is the most effective way to build your following on all of your marketing channels without constantly self promoting. It's fun, fast, and efficient. We hope this helps you get started repurposing content.