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We recently were asked by our inbound marketing partner Hubspot to write a blog post on repurposing content.
Naturally we wanted to repurpose it for all of our marketing channels, so we started with a "how to repurpose content" infographic:
After creating this infographic, we repurposed the content many more times:
- guest blog post
- email newsletter
- dozens of tweets
- snippets for Google plus, LinkedIn, and Facebook
- scheduled posts and tweets for future re-play
- and the following slideshare:
Repurposing is the most effective way to build your following on all of your marketing channels without constantly self promoting. It's fun, fast, and efficient. We hope this helps you get started repurposing content.
