Growth marketing

Lean Business: Why You Need an Inbound Marketing Blueprint

Written by William Ballard / February 11, 2015

William Ballard, a regular contributor to, is a solo entrepreneur and business owner in Ontario, Canada. A former network-marketer, William definitely knows how to go from original business idea to established business operation. His business tips and marketing wisdom has been featured on as well as many other online business websites. William is a husband, writer and author. In his spare time you can usually find him reading or making notes for his next book. But above all else, William loves spending quality time with his loving wife. She truly holds his heart.

Being a “Lean Business” essentially means business decisions and processes are made to mitigate risks as much as possible. Lean companies don't invest millions building something until they prove there's a market for it, and that their product will satisfy that market.

Through the lean methodology, you de-risk investments by achieving proof of concept, then testing an MVP in the marketplace before giving the green light on a major investment.

Marketing can be done the same way.

Why hire an agency and sign off on a strategy before you have an idea how well that strategy will work?

At Lean Labs, we’ve come up with creative ways to de-risk the projects we work on for our clients. That's where our Inbound Blueprint comes into play.

What is an Inbound Marketing Blueprint?

An Inbound Marketing Blueprint is something we provide our clients who want to build a bridge to their desired goal rather than take a giant leap of faith. We're all about dreaming big at Lean Labs. But we implement the big vision in the best way to mitigate the risk to our clients and ourselves. This includes implementing marketing strategies.

So, we offer our clients the Inbound Marketing Blueprint: a complete Inbound Marketing strategy in one package. We give mockups for landing pages, premium content offers, and 90-days worth of content to create and implement. 

 In a nutshell, the Inbound Marketing Blueprint is very similar to a plan we would execute for clients who hire us on a monthly retainer.

What You Get in an Inbound Blueprint

Site Audits

Screen_Shot_2015-02-10_at_9.41.12_AMNot only do you get an audit of your own website and marketing, but we also audit your top competitors as well. One of the steps to completely dominating your target market is by knowing what the competition is doing and then doing it 10x better.

We look at the ins and outs of each sites home page conversion rates, SEO rankings, and we even audit each sites unique value proposition. Understanding this information allows you optimize your marketing and user experience to your customers.Screen_Shot_2015-02-10_at_9.43.30_AM

Smart Goals

Here at Lean-Labs we live by the philosophy that goals must be S.M.A.R.T.Screen_Shot_2015-02-10_at_9.49.25_AM

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time Bound

In the past, we have found a majority of our clients are at least missing one of these five major components. We go through an intensive discovery phase in building our Blueprints, in which we help you to set goals that will inspire your team, and challenge them to exceed expectations without being unrealistic.

 90-Day Content Plan

Content marketing is by far the most efficient way to attract customers. Most companies understand this, and even do their best to make it happen. But, creating content isn't the same as creating the right content. Our Inbound Blueprint takes the mystery out of what content you should be creating.Screen_Shot_2015-02-10_at_9.52.29_AM

Included in our 90-day plan is:

  • Mockup of Landing Page designs.
  • Mockup Call to Action graphics for your website.
  • An example lead-nurturing workflow.
  • 90-Day Marketing Plan:
    • 3 Full Campaign Strategies
    • Mockup of 3 lead-generating, premium content offers.
    • 90 days worth of blog topics.
    • 5 fully written blog posts.

Why Would You Want a Inbound Marketing Blueprint?

If you're looking to de-risk your hiring of a marketing agency, a marketing blueprint makes a lot of sense. It shows you the quality we provide, and gives you insight into how we would go about helping you to grow your business. At the same time, even if you decide not to hire Lean Labs, you'll get a substantial plan you can implement on your own.


Growth marketing

Organic marketing is a long-game, but if done right, can drive massive results. With these 12 tactics you'll get the snowball rolling and earn continual growth in your traffic, conversions, and sales.


12 Tactics to Explode Your Website's Organic Traffic

We have become really good at increasing organic traffic for our clients - better than a lot of other agencies we've talked to. We've found 12 tactics that work together to see month-over-month growth in organic traffic from Google. 

Learn How to Master:

  • On-Site optimization - Send Google the right signals.
  • Content optimization - What content performs best on search?
  • Content promotion - The best ways to promote your content without spamming.
  • Video marketing tweaks - How to turn your videos into hyper-searchable traffic-builders.
  • The Fresh Test - How to keep your content sparkly clean and fresh in Google's eyes.
  • Plus more...

The Ultimate Guide to Increasing Organic Website Traffic

Get growth

Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. 

Growth playbook
Growth playbook
Get in touch
Get in touch
Free growth tools
Free growth tools