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Growth Strategy

7 Examples of Branding and Website Design That Brought Customer Experiences To Life

Written by Melissa Randall / April 26, 2019

As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.

If you’re like me, you’ve been to at least one website that made you think: Wow! This is awesome!

The messaging is excellent with a great layout and flow, and the design is sleek. But you’ve also probably had experiences with not so great websites. Unless you’ve got your brand and website design figured out, that not so great website might even be yours. And when you have a mediocre website, and you come across a phenomenal site that makes you stop in your tracks, you think:

How did they do this and how can I get one?

When I first started with website design, I figured that a lot of companies with these epic websites had pretty big budgets. But as I’ve grown with branding and website design, I’ve learned that you don’t need an extravagant budget to create a great experience for your customer.

Sometimes, all you need is a behind-the-scenes look at how companies with exceptional websites get the job done.

Our Favorite Branding And Website Design Examples

Branding is the characteristics that give your company a personality, a voice, and unique attributes that set you apart from other companies. As it pertains to website design, great branding will effectively master a look, feel, aesthetic, and messaging that tells your customer who you are and why you deserve to work with them.

The companies that build these types of websites don’t always need a massive budget because of two reasons: they know who their customer is and they want to help them solve their problems.

Here are a few of my favorite branding and website design examples from companies who do this exceptionally well.

Reebok

Sleek and bold, give the customer exactly what they want

Reebok_branding and website design
 
Reebook_branding and website design
 

Reebok has an awesome UX with messaging and imagery that conveys two things:

  1. They’re a fresh, trendy company
  2. They want to help you be trendy, too

Their customer is someone with one goal: to feel good about themselves. They’re trying to do this by wearing awesome sneakers, whether to look more fashionable or to look more fashionable while participating in a sport. It’s about status. And Reebok understands that, so they have a website that leverages bold website content and intriguing video and images.

SprocketRocket

Tells you who we are and weeds out unqualified leads

SprocketRocket_branding and website design
 
branding and website design


Sometimes, it’s so difficult to know whether or not a product, service, or platform is the right fit for you. For example, there are a lot of people who want to build a new website, fast. That’s why a big part of our branding for SprocketRocket is about working with HubSpot and our beliefs in buyer journey websites.

We want to attract someone who will purchase HubSpot (non-negotiable) and wants to increase or improve their lead generation efforts. To avoid attracting the wrong customer, we use specific messaging to explain what we are and what we’re not. We also ask qualifying questions upfront. And instead of having the visitor fill out a form with a ton of personal information, we use a series of yes or no pop-ups.

PayPal

Clean and straight-forward with no fluff

Paypal_branding and website design
 
PayPal_branding and website design
 

PayPal has a ton of competition now, from apps like Venmo and Zelle to the ability to pay using Apple Pay and Facebook. However, a lot of these sites focus on the social aspect of paying for things, which PayPal doesn’t do. In contrast, the PayPal site is lean and easy to use.

It’s a simple experience that personally, saves me a ton of time. I hop on, I log in, I deposit funds from my Etsy store, or I send money to one of my writers, and I’m done. I’m PayPal’s target customer because I don’t care about a NewsFeed that shows payments going back and forth between users (Venmo) or paying from my iPhone (Apple Pay). I want to get stuff done.

That’s why on PayPal’s site, there’s no fluff, no unnecessary bells, and whistles. It’s just a simple and straightforward experience. In my opinion, this is an excellent way for PayPal to express that they’re a secure, reliable solution without unnecessary frills.

Baker

Trust and authority without bragging

TryBaker_branding and website design
 
Baker_branding and website design
 

There isn’t a single potential customer that doesn’t ask, as soon as they learn about your offer: How do I know this will work for me?

Baker, the leading CRM for the cannabis industry, answers that question with a lot of social proof and strong statistics. The show the revenue people earn using Baker, the average conversion rates customers can expect, as well as how their average order size can increase. They also share various dispensaries that use Baker and personal testimonials from some of those current customers.

As a result, any potential customer will believe that Baker is an authority in the cannabis industry that they can trust.

Klientboost

An engaging story with messaging and fun imagery

Klientboost_branding and website design
 
Klientboost_branding and website design
 

You’ve probably been to a few websites that use fun and colorful iconography and illustrations. It’s a popular tactic in website design to make sites more engaging. But if you want to use this approach to introduce your customer to your brand, you also need to tell them a story. You can’t just throw some fun imagery up there and call it a day. You need substance, which is why I love the Klientboost website.

It’s easy to understand, very quickly, what Klientboost does (improve PPC performance) expertly aligning effective copy and vibrant images to tell their brand story. I want to work with them after coming to their website because I have a strong sense of who they are and what they’re going to help me accomplish.

Qualio

Focuses on the customer’s pain points

Qualio_branding and website design
 
Qualio_branding and website design
 

At the beginning of any buyer journey, a potential customer is looking to solve a problem. They’re not ready to buy, which is why companies that are aggressive about the sale and use brand-centric language alienate their target audience. They don’t care that you’re the #1 in your industry and they’re not going to respond to fluffy or vague language about what you do.

Customers don’t care. They want to know that you can help them. And Qualio, a quality management software, earns the trust of prospective customers with messaging that reflects their challenges. Since their target customer is people in quality assurance roles, they address issues such as preparing for audits and improving the quality of medical devices.

Because when one of these professionals first seek a QMS, these are the problems they’re looking to solve. By focusing on this, Qualio positions itself as a trusted brand with a lot of expertise, instead of a company trying to sell you a platform.

Monday.com

Detailed use cases for every industry

Monday.com_branding and website design
 
monday_branding and website design
 

“This is an ad for a project management tool called Monday.com…”

I can’t tell you how many times I’ve seen that ad on YouTube. But after our team started using Monday.com, I got the first-hand experience at how capable this platform is to help organize projects and track tasks. And their website demonstrates this as well, with a lot of incredibly useful content, such as a ton of use cases for every industry and department that will benefit from using Monday.

I used to be a project manager, and I’ve had to assess every platform from Asana to Wrike. Monday.com is the only site that provides content like this, that explains how an agency can use its platform versus a sales team or an HR department. And the tips are really good, which encourages customers that they’ll get value from the platform.

THE KEYS TO BETTER WEBSITE BRANDING AND A HIGH CONVERTING SITE

Know your customer. It’s common advice that I guarantee you’ve heard. You’re thinking that’s great, Melissa, but how does that turn into a high-converting website?

In my experience, it’s with an in-depth website strategy and a strong investment in website content. You need to fall in love with your customer’s problem and identify when they buy, why they buy, and why they won’t buy from you. You need to tap into their fears and motivations.

We use our Strategy Kit to help answer these questions. The kit helps us dig into a target customer and craft a highly compelling buyer journey, develop stronger content, and build a more intuitive, natural site flow. You can access the templates we use by downloading The Strategy Kit here, for free.
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Chris
Growth Strategy

Cut the guesswork. Uncover the foundational elements to launch a successful website that converts leads into sales.

Get The Growth-Driven Design Strategy Kit

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Every Great Growth-Driven Design Project Starts With Strategy

Base your website's strategy on your target audience's needs, problems, questions, and desires, and you will have solid foundation for success.

How do you ensure you've effectively addressed your target audience's key issues, and successfully provided the answers they seek, at each stage of their journey?

The Growth-Driven Design Strategy Kit provides the tools and process we use in our strategy workshops to help clients re-focus on the buyer journey and solve strategic failures through their website and messaging. 

More than just a templated document you fill out, this Strategy Kit goes deep into the foundational elements you need to launch a successful website that converts leads into sales.

In it find:

  • How to Complete Each Step of the Buyer Journey and Align Messaging 
  • Actionable Examples 
  • How to Use The Templates + Strategy to Enhance Your Website and Buyer Journey 
  • Our Client Onboarding Checklist 

Get your free Growth-Drive Design Strategy Kit and learn how to set your brand up for success with the foundational elements you need for an effective website. 

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