Growth Marketer


“Clear eyes, full hearts, can't lose.”


About Shaun

I am a creative writer and marketer with a passion for helping people.  As Albus Dumbledore said, "Words are, in my not-so-humble opinion, our most inexhaustible source of magic." I'm driven and focused on creating growth for the clients I partner with.


Over 10 years of coaching people


Over 300 articles written


Years at Lean Labs

What you do (professionally)? I'm a member of the growth marketing team at Lean Labs. We develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably.

What makes you good at it (background /skills/ traits)? I've worked with people for nearly two decades. I owned and managed my own CrossFit gym for 8 years, coaching incredible people to live full lives, and leading a team to create a thriving community. I sing for at least 100 couples every year, helping to create memories they'll never forget.

Words have become the medium through which I express myself. I’m a songwriter, so it’s not new to me. Songs are stories, too. But there’s something about writing to make people feel and act.

Marketing gives me the platform to reach people with language and help businesses that I resonate with to make sales.

Why you do it for Lean Labs? I love the core values of Lean Labs. I aim to be a man of value in my professional life, as well as at home. Lean Labs drives me to be better, do better, and wants the same for our clients.


Influential Books

  • Influence - Robert Cialdini
  • Extreme Ownership - Jocko Willink and Leif Babin
  • The Alchemist - Paolo Coelho
  • This Is Marketing - Seth Godin
  • They Ask You Answer - Marcus Sheridan
  • Building A Storybrand - Donald Miller
  • Hero On A Mission - Donald Miller
  • Essentialism - Greg McKeown
  • Beartown - Fredrik Backman