Conversion Rate Optimization


“Unless you try to do something beyond what you have already mastered, you will never grow.” - Ralph Waldo Emerson


About Storey

I am a creative storyteller and marketer, a veteran of the U.S. Army Infantry, and an insatiable learner.


Over 4 years of Experience in Marketing & Strategy


Three years in leadership positions


Years at Lean Labs

What you do (professionally)? I am a growth marketer on the Lean Labs team specializing in conversion rate optimization.

What makes you good at it (background / skills / traits)? Since I was a kid, I have been obsessed with stories - reading them, analyzing them, telling them - I just love stories.  As a team leader in the Army Infantry, I honed my communication, discipline, and leadership skills and then went back to school for Marketing. After graduating, I was in charge of digital marketing strategy for a billion dollar U.S. brand, but I've always had a passion for the underdog.  So now, I get to help small businesses grow and tell their own stories.  It doesn't get any better than that!

Why you do it for Lean Labs? I left the military and corporate America for very similar reasons - I didn't feel like I was really making a difference.  As part of the small expert team at Lean Labs, what I do on a daily basis truly makes a difference for our customers.  That's what it's all about for me.



  • Masters of Business Administration
  • Hubspot Growth-Driven Design Certified

Influential Books

  • The Lord of the Rings - J.R.R. Tolkien
  • How to Win Friends and Influence People - Dale Carnegie
  • This is Marketing - Seth Godin
  • Leonardo da Vinci - Walter Isaacson
  • Tribe of Mentors - Tim Ferriss
  • Self-Reliance - Ralph Waldo Emerson
  • Influence - Robert Cialdini
  • Mastery - Robert Greene
  • The Republic - Plato