Watch the video above first
In this module we rethink the role of a lead magnet from simple lead acquisition to lead acquisition PLUS activation in line with the buyer journey.
In this module, we dive into the four characteristics that make up great lead magnets. If your lead magnet does not have these four characteristics, conversion rates will suffer significantly.
The fundamentals of website lead generation
In this module, we look at the foundational infrastructure required to generate leads at scale.
Nothing matters if you don't drive meaningful growth.
In this module, we discuss pitfalls that hold lead generation back. If your lead magnet does not help you move all six levers of growth, it will not help drive actual growth as well as it could.