Want to build a website that you won't have to throw away in six months? Want to do it without hiring an agency or tracking down freelancers?
With the right tools, systems, and processes, it's possible.
When you decide to build a new website or redesign the one you have, there are a ton of questions.
Which CMS should you invest in? What kind of project plan should you follow? How long will it take? And finally, what type of tools are out there?
There a ton of website tools and resources out there to choose from, especially if you're building a site yourself. However, although a lot of these tools, while easy to get started with, actually delay your progress in the long-run.
They eat up your budget, take up your team's time, and leave you with a website that may actually perform worse than how you're doing now. Then, you end up with a site that doesn't give you what you need and you're back at square one.
A lot of brands assume that HubSpot is a silver bullet. They think that all you need to do is get HubSpot and suddenly, you'll start attracting traffic and converting leads like crazy.
But you need more. To get the very most from HubSpot, you need a website built based on a strong buyer journey with exceptional content. Then, you can use HubSpot to maximize your sales and marketing efforts.
When you start using a website builder or CMS without any direction, it's like being thrown in the deep end without knowing how to swim. You have the tools you need to build a website, but no direction on how to create a site that actually converts. The common challenges with these builders can also impact the performance of your website.
You might pay little or nothing upfront to get started with a CMS like Wix and WordPress. But in time, the time and effort needed to make these "cheap" solutions work for your brand are rarely worth it.
At first, purchasing a design template seems like the easiest solution. Day-to-day, it will cause nothing but frustration for your designers, marketers, and developers. The rigid constraints that come with design templates will cost you way more effort than any template is worth.
When you build a site with tools like Wix and WordPress, you risk having messy code and an awkward site architecture that WILL impact your site rankings and page performance.
With free website builders and tools, you get a system to physically build website pages, but zero context or information on how to build high-converting website and landing pages.
Without a fully integrated COS/CMS, you'll end up with a website that delivers disjointed data and questionable analytics. It'll be challenging to attribute efforts and get real insights about your site visitors. With WordPress alone, you'll need to install plug-in after plug-in just to get basic data about how your audience uses and engages with your website.
When you invest in free or limited tools, you'll only pay more later in money and effort. Your team will spend a ton of their time and budget trying to get your website to work and look the way you need it to. Plus, it won't be easy for non-developers on your team to jump in and make quick changes.
To build a high-converting site that helps you hit your aggressive marketing and sales goals, your site needs three critical things. When you align those three components with the right tools, you can build a high-converting website that will grow with your business.
By building out a buyer journey early-on, you can identify the ideal path new visitors will take to become a customer. Each stage will need different messaging and offers to guide potential customers from step-to-step.
Your customer doesn't care who you are, they care what you can do for them and the problems you will help them solve? This brand narrative will determine the entire narrative of your homepage.
From the second they land on your website, a website visitor must understand the value you can bring to their lives. That's why great messaging can save a mediocre website design, but excellent website design cannot make up for poor messaging.
When you have those three components and the right system, you can build a high-converting website, without the help of an agency or a team of freelancers. Sprocket Rocket is an one-of-a-kind page builder, strategy kit, and resource center for building HubSpot sites. You can use Sprocket Rocket to get the direction, guidance, and prototyping tools to build a site that actually converts.
Learn how to conduct the customer and market research necessary to build out your buyer journey and craft customer-centric, high-converting content.
Build out your website pages to support your brand story and buyer journey. You can use our building blocks to flesh out the section of each website page with the exact messaging you need to keep the visitor engaged.
Our flexible page templates make it easy for your marketers, designers, and developers to collaboratively build out website pages that drive conversions.
SprocketRocket is used alongside of HubSpot, which means you can prototype and instantly draft HubSpot website pages with all of your content blocks in place and ready to fill with content.
When you're working with bulky website builders, you're working within rigid templates and constraints. But with SprocketRocket, you can drag and drop modules and create your own page flow or work off one of our flexible, color-by-numbers website content key page templates.
Your code matters. With SprocketRocket, you can create pages using modern architecture to build out your site.
If you invest in a Lite or Premium SprocketRocket account, we'll eat bugs for free for an entire year after you launch your website.
In our exclusive members area, you can get additional tips, guidance, and website examples to work off from.
Your team can easily onboard and start using SprocketRocket right away. You don't have to be a developer to build or update a website page.
You can sign-up for Sprocket Rocket for free. From there, you can get one of our paid accounts to unlock additional features and benefits.
A lot of brands think that when their site is performing poorly, it just needs more time to improve. But when performance issues are left unresolved, you're burning precious time.
Start getting the traction you need to grow with a website that attracts traffic and converts valuable leads.
You can use the Sprocket Rocket toolkit in unison with HubSpot to create a high-conversion website.