I'm a London based UI / UX Designer with a passion for building engaging and enjoyable experiences across web & mobile.
Designer for 20 years
Worked on over 100 web projects
Six years with Lean Labs
Where you live?
London for the last 9 years, but was born in Timișoara, Romania.
What you love doing (when not at work)?
I travel (a lot), tinker with photography, experiment with coffee, prepare for ran my first full marathon (in under 4h). I recently got into tennis and most mornings — when the weather is nice (duh, London) — you'll probably find me on a tennis court somewhere.
What you do (professionally)?
I’m a designer at heart — I sketch, design, sometimes code, measure and optimise UIs to achieve business goals and to make customers fall in love with your product.
What makes you good at it (background / skills / traits)? Curiosity, and a passion for problem solving. I am an advocate for a proper user experience, structured design and extremely detailed execution.
Why do you do it for Lean Labs? It’s a combination of mojo, dedicated people, great set of skills, and exciting projects.
Role Models Dieter Rams, Jason Fried.
Influential Books Thinking Fast and Slow by Daniel Kahneman, Rework by Jason Fried & DHH.