Eric

I’m a well-rounded Digital/Inbound Marketer with an entrepreneurial background. I owned my own photography business for a decade before launching a series of internet startups. In the process of those launches, I fell in love with the marketing and have pursued Inbound Marketing for seven years. If I’m not reading, thinking, writing, growing, and having a chuckle while doing it, I’m not a happy guy.

Where I live:

I live (next to my in-laws) in Johnson City, Tennessee. It’s a town of 60,000 (just the right size) in the heart of the Appalachians.

What I love doing (when not at work):

Family. My wife and I were married in 1995. She’s the only girl I ever dated. We have three teenage daughters and one baby girl (adopted). I often combine two other “loves” by hiking while listening to audiobooks by George MacDonald, an under-appreciated 19th century fantasy writer, novelist, and theologian.

What you do (professionally)

I contribute to both the Inbound and Growth-Driven Design teams at Lean Labs. Basically, that means I get to do all the fun stuff - strategize, create, write, analyze, and optimize.

What makes you good at it?

I’m naturally curious, logical, and creative. 

Why do you do it for Lean Labs?

I love the way this company is run. Value over profit. No fluff, just results. Incentivized excellence.

Certifications

  1. HubSpot Certified Content Marketer
  2. HubSpot Certified Growth-Driven Design
  3. HubSpot Certified Inbound Sales
  4. HubSpot Certified Email Marketer
  5. HubSpot Certified Inbound Marketer
  6. Direct-Response Copywriting Specialist - Digital Marketer
  7. Certified Customer Value Optimization Specialist - Digital Marketer
  8. Certified Content Marketing Specialist - Digital Marketer
  9. Certified Social & Community Specialist - Digital Marketer
  10. Salesforce Certified Marketing Cloud Email Specialist
  11. IBM Marketing Cloud Integrations
  12. IBM Marketing Cloud Professional
  13. Kentico Certified Marketer
  14. MECLABS Online Testing
  15. Google Analytics
  16. Google Adwords & Video

Influential Books

  • Made To Stick - The Heath Brothers
  • Everybody Writes - Ann Handley
  • Content Rules - Ann Handley
  • How To Win Friends and Influence People - Dale Carnegie
  • How To Think - Alan Jacobs
  • On Writing - Stephen King