Eric

How to Build a Landing Page Design That Doesn't Suck and Converts Leads Like Crazy

How to Fit Content Optimization Into A Website Redesign Project Without Getting Too Expensive

The Building Blocks of a High-Octane Content Marketing Strategy

How to Choose a Content Marketing Agency Without Too Much Risk

How to Write a Blog Post: The A-Z Guide From Ideation to Publishing

I’m a well-rounded Digital/Inbound Marketer with an entrepreneurial background. I owned my own photography business for a decade before launching a series of internet startups. In the process of those launches, I fell in love with the marketing and have pursued Inbound Marketing for seven years. If I’m not reading, thinking, writing, growing, and having a chuckle while doing it, I’m not a happy guy.

Where I live:

I live (next to my in-laws) in Johnson City, Tennessee. It’s a town of 60,000 (just the right size) in the heart of the Appalachians.

What I love doing (when not at work):

Family. My wife and I were married in 1995. She’s the only girl I ever dated. We have three teenage daughters and one baby girl (adopted). I often combine two other “loves” by hiking while listening to audiobooks by George MacDonald, an under-appreciated 19th century fantasy writer, novelist, and theologian.

What you do (professionally)

I contribute to both the Inbound and Growth-Driven Design teams at Lean Labs. Basically, that means I get to do all the fun stuff - strategize, create, write, analyze, and optimize.

What makes you good at it?

I’m naturally curious, logical, and creative.

Why do you do it for Lean Labs?

I love the way this company is run. Value over profit. No fluff, just results. Incentivized excellence.

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