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Ryan Scott

Inbound Marketing Director

I built my first website when I was 14 years old, using Microsoft Frontpage. Since then, I've made a career and hobby out of marketing things online. Before joining Lean Labs I was a marketing director for colleges, startups, and doing marketing consulting on the side.

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I am driven by metrics, and fuel my excitement by pouring over growth statistics. I enjoy showing companies how to create remarkable success stories by driving traffic to their website and using inbound marketing strategies to nurture that traffic into customers and brand promoters.

I joined Lean Labs for two primary reasons: first, to join a ‘remarkable or bust’ company culture, and to focus on creating success stories instead of office politics. I’m passionate to go to work every day knowing I am empowered to focus 100% on the tasks that drive results.

  • Certifications
  • HubSpot Certified
  • Inbound Certified
  • Lean Labs is a HubSpot Gold Partner 

Skillset

I am addicted to metrics, and I enjoy putting the pieces in place to make those metrics grow. I feel like a chess player that loves the strategy of the game, but who’s constantly counting how many pieces are still on the board. This intrinsic drive has led me to focus on developing three main skills:

  1. Creating content marketing strategies focused on giving potential customers the content they want most.
  2. Creating a content nurturing strategy to qualify and escort potential customers through the buying journey.
  3. Crafting content optimized for the internet audience.

  • Role models / Influencers
    Seth Godin, Michael Hyatt, Bryan Starbuck
  • Influential books
    ‘Tribes’ by Seth Godin
    ‘The Icarus Deception’ by Seth Godin
    ‘Permission Marketing’ by Seth Godin
    ‘Inbound Marketing’ by Brian Halligan & Dharmesh Shaw
    ‘Everybody Writes’ by Ann Handley
    ‘Platform’ by Michael Hyatt
    ‘Positioning’ by Al Reis and Jack Trout
    ‘The War of Art’ by Steven Pressfield 
  • Where I Live:
    Seattle, WA
  • What I love doing (not at work):
    Scuba Diving, Video Games, Side Projects (really, marketing is a hobby), Teaching
  • My Principle Role at Lean Labs
    Head of Inbound Marketing
  • What Makes Me Good At It:
    I find the primary objective and focus 100% on achieving it successfully.
    I am driven to always be learning, which keeps me on the front end of new marketing strategies and tactics.
    I take results from my marketing strategies personally, regardless of who the client is.
  • Why Lean Labs?
    I am inspired by Lean Labs’ core beliefs.
    I get to work with a team as passionate to succeed as I am.
    At Lean Labs, we are encouraged to try new things, to fail fast so we can succeed faster.

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