Our objective
Only weeks before the best-selling book, "48 Days to the Work you Love," had its 10th anniversary re-release, we were asked for a branding+marketing strategy to take 48 Days beyond 2015.
Dan Miller, founder and lead author at 48 Days is a well-loved and respected career coach, life coach, and coach to coaches. Dan has helped more people find their passion than anyone else we can think of.
Even so, 48 Days sales and marketing was not keeping up with expectations. We were asked to take a deep dive into their business, find out what needed to change, and develop a strategy to change it.
After comprehensive research and audits, interviews and discovery, we created a marketing blueprint for 48 Days.
This strategy session went well beyond a redesign of their website. It amounted to a revamp of their entire brand experience, and a strategy blueprint for future marketing.
In 30 intensive days we delivered 48 Days the most detailed design and marketing blueprint we've ever created. We can't wait to see what they do with it!
