Dan Miller, founder and lead author at 48 Days is a well-loved and respected career coach, life coach, and coach to coaches. Dan has helped more people find their passion than anyone else we can think of.
Even so, 48 Days sales and marketing was not keeping up with expectations. We were asked to take a deep dive into their business, find out what needed to change, and develop a strategy to change it.
After comprehensive research and audits, interviews and discovery, we created a marketing blueprint for 48 Days.
This strategy session went well beyond a redesign of their website. It amounted to a revamp of their entire brand experience, and a strategy blueprint for future marketing.
In 30 intensive days we delivered 48 Days the most detailed design and marketing blueprint we've ever created. We can't wait to see what they do with it!
A deep dive into your business model, your goals and requirements, and audits of your site, marketing assets, and competitors.
Customer development starts with buyer personas and value proposition canvases, and ends with creation of the buying journey.
Information architecture covers site map and page flow, while wireframes frame the structure of the site.
Engaging content, unique value propositions, compelling offers, converting calls to action, and nurturing workflows.
Moodboards, style tiles, fonts, colors, and brand assets all come together in your brand's style guide.
Mobile first design progressively enhances the experience as you step up from mobile to tablet to desktop.
Fully responsive HTML5 templates are built to impress users on all devices, then migrated to the marketing platform of choice.
Educate 48 Days on the Inbound Marketing tactics they need to implement. Show them how to accomplish their goals with a lean marketing team.