The best way to develop an engaging brand is to simply give customers want they want. We focused heavily on buyer personas and the types of questions they ask when considering if plastic surgery is a good fit.
The new buyer journey for 77 Plastic Surgery focuses on answering those questions, building a trustworthy reputation with visitors through that helpful kind of content; and wrapping that content in a top-notch brand experience.
Specifically, we create a “Beauty for Life” eBook that explores plastic surgery and the most popular procedures for various stages of life. We also constructed key pages like “Are You a Candidate” assessments for helping users understand if they’re a good fit for plastic surgery or if non-surgical treatments are a better match.
Customers will overlook a less-than-stellar website if the content is great. And a beautiful design can’t save a website with poor content. So, we focused heavily on the content for this website. In fact, we went over our timeframe by several weeks just to make sure the content and information architecture was right.
Since launching 77PlasticSurgery.com, organic traffic and leads are increasing. SEO optimization is the next phase of the project as well as generating more ‘lead magnets’ to convert more visitors into leads, and leads into customers.Read more about the design project in this case study.
A deep dive into the business model, including goals and requirements, audits of your site, marketing assets, and competitors.
Customer development starts with buyer personas and value proposition map, and ends with creation of the buying journey.
Information architecture covers site map and page flow, while wireframes display the structure of the site.
Engaging content, unique value propositions, compelling offers, converting calls to action, and nurturing workflows.
Moodboards, style tiles, fonts, colors, and brand assets all come together into a brand style guide.
Mobile first design progressively enhances the experience as you step up from mobile to tablet to desktop.
Fully responsive HTML5 templates are built out on HubSpot to not only impress users on all devices, but also make the site modular and easy to manage.
Launching a new site is really just launching a set of ideas that you "think" will work well. Growth Driven Design is how we continually refine, optimize, and evolve a site rather than have to re-design it.