Hampshire Hotels Management delivers lifestyle hotel experience and hotel brand transformations. With new leadership in place, it was time to bring the the brand experience offered in their hotels to their own website.
Engagement starts with compelling content, so we were sure to put Hampshire's UVP front and center, leading with the most compelling assets Hampshire has in its arsenal.
We included inbound marketing tactics in our strategy from day one, which, with Hampshire's immense experience and brand assets, was a great fit. So much of Hampshire's model is about delighting customers, they instantly saw the value of doing the same with their marketing. Thus, Inbound strategy abounds in this design.
Working with Mike Cowell to deliver the design concept was a highly collaborative experience anchored in combining his hotel management expertise with our Inbound marketing expertise to develop a website that would deliver on Hampshire's objectives. We really enjoyed working with Mike Cowell while crafting an experience we knew would blow away Hampshire leadership and prospective clients alike.
User research as well as market research kicks off every project. Our studies help us plan the ideal user experience.
Maps are hierarchical diagrams showing the structure of a website.
Personas are able to provide details to important questions that a "user" cannot define.
Wireframes are the blueprints of web design.
Moodboards help teams collaborate and identify the desired vibe.
A style guide defines brand fonts, colors, and styles for brand continuity/consistency.
A high polish design concept demonstrates how the new design will look prior to coding.
Fully responsive HTML5 templates built to impress users on all devices.
Mike Cowell, VP Business Development
