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MSP is a startup in the self reliance and preparedness industry. MSP is for self reliance minded people interested in thriving in good times and bad.

  • Year
  • 2012-2014
  • Duration
  • ~6 Months
  • Responsiblities
  • Lean Startup Validations
  • Brand Strategy
  • Value Proposition
  • Business Model
  • Front-End Design
  • Responsive HTML
  • CMS Integration
  • Inbound Marketing

Our objective

From the very start, the goal of MSP was to apply lean startup concepts to an idea. Then, learn from customers in order to build the right things.

We started by building an MVP website, consisting of a value proposition and signup form. We took that idea to preparedness expos to begin learning from our target customers.

Across three expos we went from a 10% sign up rate to 85%! We discovered what was valuable in the minds of our customers, as well as the best way to communicate that value. 

In just a few months of, mostly, passive marketing we generated over 4,000 signups, and over 15,000 social followers. The next phase is to repeat the same process for MSP's premium (paid) value offering.

It's worth noting that, in validating this idea, we also tested audience scalability. MSP has been featured in National Geographic, Doomsday Preppers, Reader's Digest, La Nacion, American Prepper's Network, and more!

Project Priorities

1First Priority Find out what preppers were looking for, and provide it.
2Second Priority Test the market until a high conversion offer was identified.
3Third Priority Deliver what customers want and assess whether a business model can be built around it.

Want an engaging, high conversion, responsive solution for you brand?