The Predictive Index is a fanastic behavior assessment tool that competes with the likes of Myers-Briggs personality assessment. I'm a student of such tools, and instantly found the Predictive Index test to be fast to take and super accurate in its findings. In short, it read me like a book, and impressively quickly. I was sold.
So while the tool is modern and fast, using the best of science to deliver amazing results, the PI Wordlwide website was not keeping up with modern times. We were asked to create a totally fresh direction for the site, based upon well developed customer personas and a clear value proposition. From there, the engagement strategy began.
We helped structure the new site to offer a clear buying journey as well as a totally fresh brand experience. The Predictive Index carried a good part of the load too. They wrote all the messaging for the site and supplied fantastic graphics for placement throughout the website. A lot of the "pop" you see in the website is due to the high attention to messsaging and graphical emphasis.
Since launching PredictiveIndex.com and re-directing PIWorldwide.com to the new brand, not only is the brand experience totally re-imagined, lead generation has gone from 0.6% to 1.9%!
As we head into 2016, we'll continue working with The Predictive Index to refine and optimize their brand experience via Growth Driven Design. Here we'll design and test new ideas to further engagement and conversion.
A deep dive into the business model, including goals and requirements, audits of your site, marketing assets, and competitors.
Customer development starts with buyer personas and value proposition map, and ends with creation of the buying journey.
Information architecture covers site map and page flow, while wireframes display the structure of the site.
Engaging content, unique value propositions, compelling offers, converting calls to action, and nurturing workflows.
Moodboards, style tiles, fonts, colors, and brand assets all come together into a brand style guide.
Mobile first design progressively enhances the experience as you step up from mobile to tablet to desktop.
Fully responsive HTML5 templates are built out on HubSpot to not only impress users on all devices, but also make the site modular and easy to manage.
Launching a new site is really just launching a set of ideas that you "think" will work well. Growth Driven Design is how we continually refine, optimize, and evolve a site rather than have to re-design it.
Drew Fortin, Vice President of Marketing
