We focused on the basics with The Water Scrooge. First, a customer centric strategy with content that was based entirely around customer needs and wants. We built out a buyer journey to help new visitors instantly understand the value of The Water Scrooge and how it applies to their business. We did this with simplified content, clear statements of value, user driven savings calculators, and downloadable resources.
Not only does their new website look better, it's a solid foundation for Inbound Marketing.
Some brands go all out with top shelf design, as their website has the traffic to justify it. Other brands go "bare bones" with their brand experience to try to save money. The Water Scrooge did neither: They focused on buiding an effective foundation for growing their brand, and doing so efficiently.
Like so many of our projects, we spent a good amount of time in strategy, diving deep into our own special process for buyer personas, presenting the right UVP, and letting our Value Proposition Map drive the strategy of the structure and flow of the site.
Since launching TheWaterScrooge.com both traffic and leads are up. At the time of writing this case study, (April 2016), traffic is up substantially because we didn't just launch the new website and leave it. We're continuing to work with The Water Scrooge on Inbound Marketing and Growth Driven Design. Our next focus is to amplify lead generation by creating new lead magnets that deliver instant value to their target market, yet also facilitate the buying journey.
A deep dive into the business model, including goals and requirements, audits of your site, marketing assets, and competitors.
Customer development starts with buyer personas and value proposition map, and ends with creation of the buying journey.
Information architecture covers site map and page flow, while wireframes display the structure of the site.
Engaging content, unique value propositions, compelling offers, converting calls to action, and nurturing workflows.
Moodboards, style tiles, fonts, colors, and brand assets all come together into a brand style guide.
Mobile first design progressively enhances the experience as you step up from mobile to tablet to desktop.
Fully responsive HTML5 templates are built out on HubSpot to not only impress users on all devices, but also make the site modular and easy to manage.
Launching a new site is really just launching a set of ideas that you "think" will work well. Growth Driven Design is how we continually refine, optimize, and evolve a site rather than have to re-design it.