LIVE WORKSHOP WEDNESDAYS: THE JTBD FRAMEWORK
People don’t buy your product itself, nor do they buy the pieces of which the product is made. They never buy the process you used to build it.
What do they buy?
They buy the payoff they’re going to get as a result of purchasing your product.
The Jobs to be Done Framework is an ideal way to think about how to position your products for consumption by your target market. The JTBD framework helps you tune your messaging so that you stop leading with your solution (nobody cares about you or your solution), and leading prospects to your solution starting with the problem they have and the job they need to get done.