Goal Setting Guide

Background Information

What is your first name?*

Email*

What is your website URL*

What is the primary objective of your website?*

What was your company's gross revenue last year?*

What was your revenue generated from your website last year?*

Goals 3 Years from Today...

What is your company's gross revenue goal?*

How much of that revenue should your website help generate?*

What level of brand experience will you want on your website?*

Same as now Improved Impressive Inspiring

How serious is your company about achieving these goals?*

What are the consequences for your company if you fail to reach these goals?

NOTE: If your answer to any of the revenue questions above is 0, our calculator will not work properly. Instead of 0, enter 1.

Calculate

YOUR SUGGESTED GOALS

Total Revenue

Year 1

Year 2

Year 3

Website Revenue

Year 1

Year 2

Year 3

Website Percentage

Year 1

Year 2

Year 3

Year Over Year Total Revenue Growth

Year 1

Year 2

Year 3

Year Over Year Website Revenue Growth

Year 1

Year 2

Year 3

Next Steps:

Now that you have revenue goals in place, the next steps is to map these goals to marketing milestones. Let's get started..

Continue to Step 2

Marketing Milestones

What is your average annual revenue per customer?

How many new customers did you get last year?

How many new leads did you get last year?

How many visits did you have to your website last year?

What percentage of your revenue is recurring?

What percentage of your revenue is a one-time sale?

Revenue Goals

Total Revenue

Year 1

Year 2

Year 3

Website Revenue

Year 1

Year 2

Year 3

Calculate

Calculated Values

Number of Website Visits

Year 1

Year 2

Year 3

Number of Leads

Year 1

Year 2

Year 3

Number of New Customers

Year 1

Year 2

Year 3

Number of Total Customers

Year 1

Year 2

Year 3

Visit to Lead Conversion Rate

Lead to Customer Conversion Rate

Submit