Growth Strategy

If building your brand was like building an airplane, your growth strategy is the engineering blueprints.

The goal of a strategy is to develop a clear understanding of your target audience's world and how your website can solve their problems along the buyer journey.

Lean Labs builds growth strategies in 2-4 weeks, starting with a game plan.

Activate The Buyer Journey

The purpose of every page of your website is to lead to the next step in the buyer journey. Dead-end pages need purged, or combined, to deliver a valuable step in the customer's journey.

Brochure websites are great... for referrals.

To engage visitors not yet familiar with your brand, you can't lead with your solution. Instead, you need to lead to your solution by focusing first on your customers' pains, struggles, and goals.

Growth Driven Optimizations

Your website is either moving your prospects forward or backward. When websites are optimized for User Experience (UX), engagement, conversion rate, and SEO, they deliver a lift to all sales and marketing efforts. When brands launch a website and leave it to stagnate, it turns into extra weight that ultimately slows growth.

Just like health and fitness, your website will only achieve and maintain peak performance through regularly-prioritized optimizations.