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HS Blog Publish Procedure

Find the correct task in LP>Inbound>Client>Qtr>Builders etc and then start the task timer. (We budget 30 min per post.)

Create new blog post and paste title to HS blog editor.
Copy entire “body” section from GC article and paste to HS.
Insert read more separator and carefully proofread everything above the line.

Scan pasted body for Heading sizes, heading typos, spacing or font size issues.

Check/update all links. Set external links to open in new tab. Internal links: uncheck “open in new tab” and set to “use relative link” if possible. (note: look at the link itself to make sure it looks ok, sometimes the writers paste the wrong thing as a link. i.e. Delorean Motor Company text link going to BugsBunnyShow.com or a GatherContent link. something whacky like that)
Add proper CTA that is center justified.
If adding additional images, download from GC (or find them if mentioned and download). Run them through tinypng.com and upload to HS. Adjust to proper size and center justify.
Go to settings tab in HS editor and select author, topic, and campaign.
Copy meta from GC and paste into HS.
Locate and download a masthead/background image. Resize with proper canvas (the saved link) and download it. Run image through tinypng.com, download again and upload it to HS. Rename image with client name and keywords from the article's title. i.e. Lean-Labs_Best-Inbound-Publishing. Save name and select the image.
Set GC article to “closed” status and don’t update anyone (deselect all).
Set publish date to GC schedule date and time to 9:00 am.
Preview the post and paste a copy to the inbound channel in slack.
Make any necessary edits found in previewing and “schedule” the post.