Content Chief
- Lean Labs presents monthly strategy with weekly objectives.
- Lean Labs presents weekly updates on progress.
- Lean Labs presents drafts for review and approval.
Workflow: draft > revision > approval > Wordpress > schedule > publish > promote
Note: Alert clients whenever switching writers/marketers. 1. add 1 internal pt editing task to all projects with a new person or new client, or new client contact. (1st 8 posts) Task title: Seriously Edit like your job depends on it.
Content Coach
- Client provides a monthly strategy. Client receives feedback on optimization.
- Client raises a request in Jira service desk for an article, including a draft.
- Client receives feedback on SEO/Presentation/Purpose of the article.
- Goals of the article.
- Persona targets of the article.
- Desired results from the article.
- Focus evaluation.
- ON-page SEO item reviews/revisions.
Workflow: draft > review > revision > approval > Wordpress > schedule > publish > promote
Content Compass
Client drives the content marketing engine.
- Lean Labs gives oversight on:
- Purpose
- Goals
- Optimization
