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Standard Leads Lists

Every client needs some consistent lists moving forward.

These are the folders:
  • Demographics: to identify leads in their serviceable area vs not
  • Lead Scoring: for identifying leads that score high/low based upon scoring rules
  • Lifecycle Stage: Ya, you guessed it… for showing those leads by lifecycle stage.
  • LL Attribution: KEY! >> this is where we’ll understand what results are coming from the website (and report it monthly) vs other sources (paid, offline, etc)
  • Suppression: this is where we’ll keep any and all suppression lists, including a master suppression list.
We’ll put all the lists that manage the rules in a tidy spot too.