Every client needs some consistent lists moving forward.
These are the folders:
We’ll put all the lists that manage the rules in a tidy spot too.
- Demographics: to identify leads in their serviceable area vs not
- Lead Scoring: for identifying leads that score high/low based upon scoring rules
- Lifecycle Stage: Ya, you guessed it… for showing those leads by lifecycle stage.
- LL Attribution: KEY! >> this is where we’ll understand what results are coming from the website (and report it monthly) vs other sources (paid, offline, etc)
- Suppression: this is where we’ll keep any and all suppression lists, including a master suppression list.