"Lean Labs gave us the solid foundation we need to build the best possible website experience for our customers. There’s no substitution for having a well-thought-out plan, when you have this everything else just falls into place.”
Lean Labs redesigned the brand experience of BrianTracy.com for clarity, simplicity, to reflect the legacy of one of the world's premier trainers/coaches/authors in personal and professional development.
Over the past 15 years, Brian Tracy was a pivotal influence in our own entrepreneurial growth. When we were presented with the opportunity to help Brian Tracy International revamp their brand experience, we jumped on it!
To understand the project, you first need to understand Brian Tracy.
Brian Tracy has consulted for more than 1,000 companies. He's addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries worldwide. As a Keynote speaker and seminar leader, he speaks to more than 250,000 people each year.
He has studied, researched, written, and taught for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
Brian's old site was just about as busy as he's been over the past 30 years. Information was everywhere, overwhelming visitors rather than offering a clear journey.
Our goal was to deliver Brian a brand experience that would reflect the simplicity and clarity of his training. Brian Tracy is a very 'tactical' trainer, always focusing on principles and the process of mastering any given skill. Reflecting Brian's character, we delivered a tactical website, focusing on brand experience and inbound marketing tactics throughout.