Brand & Style Guidelines.


Here you'll find the building blocks for our brand. This includes logo uses, typography, color uses, art direction and a variety of brand assets.

Press Kit & Media

These resources exist to help you use our brand and assets, including our logo, content and trademarks, without having to negotiate legal agreement for each use.











Primary Typeface

Poppins is a free typeface and can be downloaded here:

Font Styles

ExtraBold Italic
Secondary Typeface

Bench Nine is a free typeface and can be downloaded here:

Font Styles


Bold Italic

Design Principles


Make things simple and intuitive. The things you create should be easy to use, easy to learn, easy to find, and easy to adapt. Pair simplicity with delight. Design purposeful interfaces that favor usability, while also infusing delight through color, animation and creative art.


Problem Solving

Understand the underlying problem before attempting to solve it. Your work should have purpose — addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design.



We foster a sense of joy by humanizing the experience in ways that resonate across cultures. Our brand experience provides users with a playful and personable interaction every time.


Build Measure Learn

The fundamental activity of a lean startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful design processes should be geared to accelerate that feedback loop.


Consider The Ecosystem

Design modules and create graphics with an awareness of all the places they may show up, as well as which types of content they may appear with.