Here you'll find the building blocks for our brand. This includes logo uses, typography, color uses, art direction and a variety of brand assets.
These resources exist to help you use our brand and assets, including our logo, content and trademarks, without having to negotiate legal agreement for each use.
Below you’ll find downloadable versions of the Lean Labs logo:
White space buffers the logo from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have.
The white space around the logo must be equal to or greater than the size of the inner 5 squares in the icon.
We’ve optimized our logo for specific sizes. The Lean Labs Logo must be crystal clear and legible, whether it appears on a smartphone or the jumbo screen in an arena.
The minimum height for digital media is 40px.
The Lean Labs Logo is a recognized symbol, so it should never be altered.
Don't change the logo to have a drop shadow, recolor, change the typeface, or remove the icon.
The icon has the same color as the wordmark (either Black or White). The five squares in the icon is knocked out so the background shows through.
Poppins is a free typeface and can be downloaded here:
Bench Nine is a free typeface and can be downloaded here:
Make things simple and intuitive. The things you create should be easy to use, easy to learn, easy to find, and easy to adapt. Pair simplicity with delight. Design purposeful interfaces that favor usability, while also infusing delight through color, animation and creative art.
Understand the underlying problem before attempting to solve it. Your work should have purpose — addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design.
We foster a sense of joy by humanizing the experience in ways that resonate across cultures. Our brand experience provides users with a playful and personable interaction every time.
The fundamental activity of a lean startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful design processes should be geared to accelerate that feedback loop.
Design modules and create graphics with an awareness of all the places they may show up, as well as which types of content they may appear with.