GROWTH MARKETER

Jessie Smith

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I am a marketer with a passion for helping business grow and thrive. My job is to bring a competitive yet curious and strategic mindset to everything at Lean Labs. 

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OVER 9 YEARS OF MARKETING EXPERIENCE

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OVER 100 MARKETING CAMPAIGNS

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YEARS AT LEAN LABS
Where I live.

I currently live in Portland, Oregon. I am originally from Chicago, Illinois.

What I love doing (when not at work).

I love getting out and exploring the Pacific Northwest with my husband and son. This includes hiking, skiing, biking, paddle boarding, and whatever else we come up with. I love playing and watching just about every sport, especially tennis, basketball, and football. Go Hawkeyes! Go Bears!

What I do (professionally).

I'm a member of the growth marketing and growth drive design teams at Lean Labs. We develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably.

What makes me good at it.

I have a diverse professional background ranging from scaling an EdTech start-up to teaching business English in South Korea and reinvigorating the Marketing efforts at a legacy institution. 

Marketing and business strategy is a constantly changing game, and I love the challenge! I excel at weaving together the business data, customer & industry insights, and marketing best practices to help businesses achieve success. 

 I'm fully committed to a lifetime of learning. I'm earning my MBA in the evenings, listening to business books and podcasts in the car, and taking relevant certification courses online whenever I can. 

 

Why I do it for Lean Labs?

I love the core values of Lean Labs. I love being surrounded by people who are constantly trying to level up and improve themselves while also being 100% dedicated to helping every single business we work with succeed. 

Influential Books
  • Outliers
  • Good to Great
  • The Pout-Pout Fish (if you know, you know)
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"If you do what you've always done, you'll get what you've always got."