Growth Marketer


“Never underestimate the power of story.”


About Mallory

I am a detail-oriented, creative, and efficacious writer and digital marketer. As a novelist, I understand how powerful a story can be, and I'm excited to help clients leverage their own stories in ways that can boost growth and produce results!


Communication & Advertising


Years of professional writing experience


Years with Lean Labs

What you do (professionally)? I am a member of the marketing team here at Lean Labs. I develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably.

What makes you good at it (background / skills / traits)? I attended Oakland University in Michigan, graduating in 2013 with a B.A. in Communication with a focus in advertising and persuasion. This knowledge base, coupled with my writing experience and natural perfectionist tendencies gives me a unique ability to see both the forest and the trees. Ground-level attention to detail + thousand-foot perspective is my specialty.

Why you do it for Lean Labs? Working as both a business professional and a novelist, I was looking for a company that would allow me flexibility in my schedule, as well as varied, fulfilling work. This search led me straight to Lean Labs! The company values, such as continuous improvement, positive attitude, and hustle align with my own personal and professional values. All in all, I am beyond thrilled to be a part of the team at Lean Labs.




  • Inbound Marketing


  • SQL for Data Reporting and Analysis

Influential Books

  • All Marketers Are Liars - Seth Godin
  • Contagious - Jonah Berger
  • They Ask You Answer - Marcus Sheridan