Without a system for repurposing content, content becomes very expensive to create. You pay for one blog post, you get one blog post. Then, you have to invest more time, money, and energy into creating another blog post after that.
But, just because you published a piece of content to your blog, for example, doesn't mean your entire audience is going to read it, or even know it exists. If the content is good enough to go on your blog, it's good enough to go on your other platforms as well.
A lot of people think distributing their content is spamming a link to a blog post on all their social platforms.
That is a horrible way to spread your message!
What if you just turned every piece of content into a bunch of pieces of content?