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Growth Marketing

The Infographic Blast Off [infographic]

Written by Callum Hopkins / November 5, 2013

Callum is full stack developer at Lean Labs, with strong ties to web and graphical based design. He lives in the North East of Scotland and is a huge Football (Soccer) supporter. In his spare time, Callum enjoys reading up on the latest web trends and visiting art museums and galleries.

Infographics are powerful pieces of visually and graphically displayed collections of stats, data and figures. Over the last two years, Infographics have exploded in popularity according to Google Trends and this sudden rise in popularity has kick-started companies to create infographic solutions for the masses such as visua.ly and infogr.am. Here are some facts about infographics and why they work so well as marketing tools:

  • Infographics are part of the 1% of sensory information not filtered out by our brain immediately. 1 [tweet this]
  • 90% of information transmitted to our brain is visual and ½ of the brain is dedicated to visual function. 2  [tweet this]
  • 65% of the population on earth are visual learners. 3  [tweet this]
  • Visuals are processed by the brain 60,000 times faster than text. 4 [tweet this]
  • Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 5  [tweet this]
  • In the last 2 years, infographic search volumes have increased by over 800%.6  [tweet this]

While there’s a huge rise in the amount of infographics being created, there is still a bit of gap when it comes to hammering out a successful process for marketing infographics. Given infographics are seen as a cost effective way to promote a company's expertise in specific niche, we at Lean Labs were surprised to find the lack of substantial information on marketing these little flakes of marketing gold dust. So we decided to change that.

We’re delighted to present our very own infographic on marketing infographics, The Infographic Blast Off: 10 Tips to Launch Your Infographic into Cyber Space.

infographic-blast-off

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Infographic Source URL

http://infotraffic.co/infographs/infographic-blast-off.png

Shorten Source URL

http://bit.ly/info-blast

Embed Infographic On Your Website

 
 

 

Sources:

1: Infographics are part of the 1% of sensory information not filtered out by our brain immediately. (From The Brain-Targeted Teaching Model for 21st-Century Schools, by  Mariale Hardiman.)
2: 90% of information transmitted to our brain is visual and ½ of the brain is dedicated to visual function. (From Why Every SEO Strategy Needs Infographics, by The WebMarketing Group.)
3: 65% of the population on earth are visual learners. (From Why the Blank Stare? Strategies for Visual Learners, by Patricia Vakos)
4: Visuals are processed by the brain 60,000 times faster than text. (From The Power of Visual Communication)
5: Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (From Infographic Effectiveness Statistics by Anson Alexander)
6: In the last 2 years, infographic search volumes have increased by over 800%. (From Google)

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