What is Inbound Marketing?
Inbound Marketing organically attracts website leads through content that answers their questions and solves their problems. It nurtures leads with helpful content and attracts customers by helping them make smart decisions.
The buyer's journey begins when a prospect faces an immediate task, struggle, or problem that sends them to the web in search of a solution. Inbound marketing begins there. When you’re focusing on customers problems more than your solution, you won’t have to buy their attention; you’ll attract it organically.