If you think a solidly researched, market validated go-to-market strategy is expensive, wait until you see the cost of marketing campaigns launched into space without one.
Growth without properly positioning your competitive differentiation is just a spending race. It's a race that a lot of brands try, and lose.
Learn what you need to market. (Hint: It's not your product)
Most brands price to be a better value than the competition. This comes at the cost of margin and growth. There's no strategic value in being second-cheapest.
Does your brand have a marketing problem or a margin problem?
Find out before you scale.
Most brands focus on the quality of their customer service or the expertise of their team as their core competitive advantage. How does this play out in the market? What if there was an easy to add differentiating advantage that costs you almost nothing but drives up conversions overnight?
Let us show you what makes potential customers buy.
The honest answer: It depends. It depends on your brand, your current phase of growth, your goals, the width and depth of your company's solution(s), and the size and complexity of your target market. We're LEAN Labs, not Priced-Out-Of-Reach Labs.
Just because you are on a bootstrapping budget, it doesn't mean you should skip creating an effective go to market strategy.
$0MM - $1MM
Startups racing to ramp up growth often burn through marketing budgets with little to show in results when they don't create and validate profitable go-to-market positioning prior to any significant marketing spend.
$1MM - $10MM
When scaling brands transition to web as their primary channel of growth, they often learn the painful lesson of what works for warm / word of mouth visits doesn't work well at all for engaging and converting new audiences. We can help you prototype and prove profitable your campaign in a few weeks.
$10MM - $100MM
Our outsourced growth team works with SaaS, Tech, & select "high ticket" brands with aggressive growth goals.
We've spent years developing a lean framework that allows your team to gain new insights on how to outsell and outgrow the competition.
Brands that work with us on an ongoing basis do so because we systematically eliminate friction from the customer journey, greatly reduce wasteful marketing spend, and focus on the right milestones to achieve profitable customer acquisition at scale.
You're invited to discuss your growth goals and plans with the Lean Labs team without the hassle of dealing with a salesperson. We'll talk to you about where you're at, where you want to go, and provide insights and strategies to help you get there.