Moving Quickly Through the Four Phases of Growth to Out-Position, Out-Sell, and Out-Grow Your Competition.
There are billions of reasons your brand isn't getting attention online, and millions more are added every day.
More than 4 Million blog posts are published every 24 hours.
500 hours of video are uploaded to YouTube every minute!
Approaching marketing like everyone else just means you become another voice in the ever-growing crowd, all clamoring for attention.
What's wrong with it? Watch the video.
In 2008, Inbound Marketing worked like gangbusters. No one wanted to talk to sales until the very end of the buyer journey. The customer wanted power, and information was power.
Today, consumer behavior has changed. Everyone feels it, the tactics that crushed it in 2010 don't crush it anymore. But, few understand the evolution that is taking place.
What's wrong with it? Watch the video.
It doesn't matter how fast you're moving if you're headed in the wrong direction. Traditional digital marketing has always been preoccupied with driving certain Key Performance Indicators (KPIs). But, even when these KPI's are signaling success, sales says the same thing over and over: "we're not getting enough quality leads."
In 2020, Digital Marketing teams must start measuring what really matters.
Marketing agencies sell what they do, and do what they sell.
Ask an ad agency what your brand needs to dominate your industry, and they'll sell you more ads.
Ask a content marketing agency what your brand needs, and they'll sell you more content.
The fourth essential secret of industry domination in 2020.
Without this, nothing works!
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