Growth Marketer 


“The number of impressions doesn't equal the number of people impressed. Awareness is not enough to grow your business.”

-Chris Savage, Wistia


About Matt

Hey, I'm Matt! I'm a growth marketer here at Lean Labs. My focus is figuring out how to help exciting SaaS and tech brands achieve sustainable, up-and-to-the-right growth via strategic and exciting marketing initiatives. 


Years of experience in digital marketing


Clients worked with for digital marketing & website projects


Years with Lean Labs

What you do (professionally)? I develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably. 

What makes you good at it (background / skills / traits)? I studied journalism and public relations in college, and I've used the basics from each to grow into my career as a digital marketer.

Journalism taught me about asking the right questions, finding the story, and tight writing.  Public relations and marketing brought knowledge in determining target audiences, human/consumer psychology, and a wide variety of marketing strategies and tactics. 

I love the puzzle growth marketing presents. There are a ton of levers you can pull and plays you can run, and there's no one "right way" to grow and be successful. 

Why you do it for Lean Labs? I love our "no one-sided wins" philosophy. SaaS and tech founders have a ton of important, pressing things to worry about. Whether their growth team has their best interests in mind shouldn't be one of them.

Our core value of continuous improvement means I'm continually trying to improve and become my best self to better serve our clients. I honestly can't believe I get paid to do it! 


Influential Books

  • Start with Why - Simon Sinek
  • Leaders Eat Last - Simon Sinek
  • The Go Giver - Bob Burg & John D. Mann
  • Everybody Writes - Ann Handley
  • Lovability - Brian de Haaf
  • Lost and Founder - Rand Fishkin
  • The Boron Letters - Gary Halbert
  • Obviously Awesome - April Dunford
  • Content Strategy for the Web - Kristina Halvorson




  • Inbound Certified