CRO Specialist


“The best way to find yourself is to lose yourself in the service of others.” - Mahatma Gandhi


About Ralph

A passionate digital psychology researcher: Everything I have engaged in so far has all been driven by my keen interest and curiosity in understanding the underlying psychology of users' behavior and how to lead them to a certain action.

I get excited about opportunities where I'm able to deeply understand user needs and use a holistic approach to unlock growth.


Over 5 years of CRO experience


Landing pages wireframed


Experimentation projects conducted

What you do (professionally)? I help organizations nail customer needs and drive growth with a data and experimentation approach.

What makes you good at it (background /skills/ traits)? As a self-taught and engineer, I believe my major strengths are my analytical prowess and ability to connect and draw conclusions from data. As I got into marketing, I also discovered a creative side that allows me to blend both new and old knowledge to create unique solutions to particular problems.

Why you do it for Lean Labs? Being Brazilian and having worked nearly exclusively for national businesses, I made the decision to start my international career at a certain point. Lean Labs grabbed my eye during my search for organizations because of its emphasis on the professional and personal growth of employees, in addition to flexibility and excellence-oriented values. 


Digital Marketer

  • Certified Analytics and Data Specialist
  • CXL Certified Optimizer
  • CXL Certified Digital Psychology Specialist


  • Bachelor of Control Engineering and Industrial Automation

Influential Books

  • Extreme Ownership - Jocko Willink and Leif Babin
  • Essentialism - Greg McKeown
  • Scientific Advertising - Claude C Hopkins
  • Influence - The Psychology of Persuasion - Robert B Cialdini
  • Ogilvy on Advertising - David Ogilvy
  • Nonviolent Communication: A Language of Life - Marshall B. Rosenberg