It's time to align sales and marketing - get ready to break down the silos!
Excited as you may be, you need to have your whole team on board and ready for success. That includes your sales team!
One key aspect of transitioning to inbound marketing is preparing your salespeople:
- Motivate the Sales team to buy-in to the change and feel comfortable with the process.
- Communicate how Inbound Marketing will only enhance and streamline their work.
- Connect Inbound campaigns with sales and marketing concepts that your salespeople know and support, like “target customers” and “the pipeline.”
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