How many people are visiting your website? Organic and direct website traffic is the standard for measuring awareness. However, our goal isn't just more people coming to your website, but more of the right kind of people. We target your ideal customer to enhance the performance of the other five levers.
If Awareness works to get the right people to your website, Acquisition is all about turning that traffic into leads. We accomplish this through handcrafted messaging, strategically placed calls-to-action (CTAs), and lead magnets offering valuable information relevant to what you offer and what website visitors are looking for.
Once we've acquired leads, we help guide them to where they're ready to make a purchase. Activation also helps qualify your leads so your sales team knows which leads they should focus on. Activation is all about getting leads to "raise their hand" and request a demo, a quote, or schedule a meeting.
This is where quality in Awareness, Acquisition, and Activation pay off. It's time to convert a qualified lead into a paying customer. If you aren't bringing the right people to the website and don't qualify them as actual buyers, sales cycles will be long and Revenue will be a sticking point in your growth engine.
What are you doing to retain the customers you put all that effort into converting? Retention activities keep your churn rate low and are key in maximizing customer lifetime value (LTV). Whatever it is that makes customers want to stay can inform your Revenue messaging and tactics, too.
A Referral engine can be a powerful, positive influence on the rest of the levers. Using case studies, testimonials, and other client-generated assets can help activate and convert more customers. Whatever makes your customers stay with and promote you can also be used in your Retention strategy and tactics.