Hey, I'm Matt! I'm a growth marketer here at Lean Labs. My focus is figuring out how to help exciting SaaS and tech brands achieve sustainable, up-and-to-the-right growth via strategic and exciting marketing initiatives.
Years of experience in digital marketing
Clients worked with for digital marketing & website projects
Year with Lean Labs
Where do you live? I currently live in Waterloo, Iowa, and I'm originally from the Kansas City area.
I love staying active - exercising, coaching soccer, walking local trails. I also love the simple things: listening to good music, traveling to new places, making and eating delicious food, enjoying a cold beverage, and spending time with people whose company I enjoy.
What you do (professionally)? I develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably.
What makes you good at it (
Journalism taught me about asking the right questions, finding the story, and tight writing. Public relations and marketing brought knowledge in determining target audiences, human/consumer psychology, and a wide variety of marketing strategies and tactics.
I love the puzzle growth marketing presents. There are a ton of levers you can pull and plays you can run, and there's no one "right way" to grow and be successful.
Why you do it for Lean Labs? I love our "no one-sided wins" philosophy. SaaS and tech founders have a ton of important, pressing things to worry about. Whether their growth team has their best interests in mind shouldn't be one of them.
Our core value of continuous improvement means I'm continually trying to improve and become my best self to better serve our clients. I honestly can't believe I get paid to do it!