B2B Lifecycle Marketing Guide: Definition, Strategies, & Tips
“I don’t care whether customers stay; just get them in the door!”
Said no reputable business owner, ever.
And yet, so much of traditional marketing focuses on making customers aware of your product and converting them. Why stop there?
Why go through the process of drawing your ideal customers in only to let them fall through the cracks into the abyss of un-nurtured leads?
It’s a waste of time, effort, and money if you don’t do everything possible to turn those leads into raving fans. Into customers who stay, advocate, and buy more of your products while shouting, “Take my money!”
Enter lifecycle marketing.
It’s not magic. It’s not a hack or a tactic. It’s a B2B SaaS marketing strategy that builds and maintains long-term customer relationships. And it works really well in the B2B space.
Why? Let’s find out. This guide highlights B2B lifecycle marketing, the strategies you can use to make the most of it, and tips to help you execute those strategies. It’s time to turn your leads into brand advocates.
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