Growth marketing

How I Learned Inbound Marketing

Written by Stephen Coursen / November 6, 2015

Works hard to help organize folks and projects as the Head of Operations for Lean Labs. Earned 16 HubSpot certifications and 11 Digital Marketer certifications while reading over 30 marketing books in the last 4 years since joining Lean Labs. Loving husband for 20 years and proud father of 4. Masquerades as Mr. Fix-it in his off hours because he appreciates quality tools and enjoys repairing broken stuff.

I spent the last 5 years building a successful rental equipment business in the Midwest. When the majority partner sold out, the search for my next success began. Prior to May '15, I had never heard of Inbound marketing. So what does managing operations for equipment firms and studying process improvement have to do with inbound marketing? Nothing! So when I started as Head of Operations at Lean Labs, I had a lot to learn... here's how I did it!

Reading the book Inbound Marketing: Attract, Engage, and Delight Customers Online by Halligan and Shaw. From the first couple chapters, I was hooked. I knew this inbound methodology was "bound"(pun intended) to succeed wherever it was applied, no matter what industry.

Subscribing to the HubSpot blog. As if the book wasn't enough, how about ongoing tips and the latest innovations from the pro's sent right to my inbox every week.

Reading our Conquering the Inbound Marketing Mountain ebook: By reading this ebook you'll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance


Growth marketing

Organic marketing is a long-game, but if done right, can drive massive results. With these 12 tactics you'll get the snowball rolling and earn continual growth in your traffic, conversions, and sales.


12 Tactics to Explode Your Website's Organic Traffic

We have become really good at increasing organic traffic for our clients - better than a lot of other agencies we've talked to. We've found 12 tactics that work together to see month-over-month growth in organic traffic from Google. 

Learn How to Master:

  • On-Site optimization - Send Google the right signals.
  • Content optimization - What content performs best on search?
  • Content promotion - The best ways to promote your content without spamming.
  • Video marketing tweaks - How to turn your videos into hyper-searchable traffic-builders.
  • The Fresh Test - How to keep your content sparkly clean and fresh in Google's eyes.
  • Plus more...

The Ultimate Guide to Increasing Organic Website Traffic

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Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. 

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