Growth marketing

How I Learned Inbound Marketing

Written by Stephen Coursen / November 6, 2015

Works hard to help organize folks and projects as the Head of Operations for Lean Labs. Earned 16 HubSpot certifications and 11 Digital Marketer certifications while reading over 30 marketing books in the last 4 years since joining Lean Labs. Loving husband for 20 years and proud father of 4. Masquerades as Mr. Fix-it in his off hours because he appreciates quality tools and enjoys repairing broken stuff.

I spent the last 5 years building a successful rental equipment business in the Midwest. When the majority partner sold out, the search for my next success began. Prior to May '15, I had never heard of Inbound marketing. So what does managing operations for equipment firms and studying process improvement have to do with inbound marketing? Nothing! So when I started as Head of Operations at Lean Labs, I had a lot to learn... here's how I did it!

Reading the book Inbound Marketing: Attract, Engage, and Delight Customers Online by Halligan and Shaw. From the first couple chapters, I was hooked. I knew this inbound methodology was "bound"(pun intended) to succeed wherever it was applied, no matter what industry.

Subscribing to the HubSpot blog. As if the book wasn't enough, how about ongoing tips and the latest innovations from the pro's sent right to my inbox every week.

Reading our Conquering the Inbound Marketing Mountain ebook: By reading this ebook you'll learn:

How to develop compelling marketing offers
How to drive visits to your offers and convert them into leads successfully
Ways to nurture leads and make them more qualified
What metrics to track to evaluate performance