SEO for B2B SaaS Startups: Best Practices and Worst Pitfalls
Nearly seventy percent of all online experiences start on a search engine. If you want to grab a piece of that traffic, you must master SEO for your B2B SaaS startup.
You’ve put your heart and soul into your B2B SaaS startup. To grow your business, you need more traffic and conversions. Maybe you’ve already run paid ads, tried engaging on social media: maybe you’ve even dipped your toes into the waters of organic search and SEO. Still, you’re not getting the results you want. You need a playbook for success.
This post will walk you through the ins and outs of SEO for B2B SaaS startups. We’ll cover the do’s and don’ts of SEO and organic search, giving you the foundation you need to start crushing your SEO lead generation and traffic goals.
SEO for B2B SaaS Startups: The Basics
If you’re operating in the B2B SaaS space, chances are you have at least some familiarity with SEO. But let’s dive a little deeper: what is SEO? You can optimize your website to rank higher in search engine results through SEO. SEO is about attracting more visitors to your site… but not just any old visitors. Instead, you want to attract the right visitors: ones actively searching for solutions you provide.
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