Does 'Above the Fold' Matter Anymore in 2017?
is the Head of Growth Driven Design at Lean Labs. He’s a professional at running in ovals and clearing barriers by day. By night he delivers websites, among other things to Lean Labs clients. Miles enjoys spending time with his girlfriend, getting his hands on new tech, and hiking in the beautiful greenbelt of Austin Texas.
Is above the fold still a relevant conversation in 2017?
The term "the fold" is in reference to the folded upper half of the front page of a newspaper. This section is usually where important stories or subjects are displayed. This has immense value in the print world as newpapers are folded in a way that only the content above the fold is visble to customers in the purchasing kiosk.