People don't like reading online.
If your company spends a lot of time creating blog posts, you may be disappointed to learn website visitors read 20 percent of page text on average. Comparatively, according to Syndacast, 65 percent of viewers watch more than three-fourths of an online video.
That's a whopping 55 percent more time to get your message across to a potential customer. With stats like these, it's no wonder an increasing number of companies are now turning to video. Those who deliver digital content in the preferred format of their target audience, will reap the rewards.
Understandably, many companies put off getting started with video because of the significant learning curve and time commitment it entails. As reported by Buffer, 43 percent of marketers surveyed said they would create more video content if it were not for obstacles like time, resources and budget.
FYI, we're not going to sugarcoat things for you: Mastering video marketing probably will require hours of learning new skill sets you and your team don't currently have. With that said, we see the main barrier to entry as lack of time, not money.
For companies willing to face the learning curve, this is good news! Once you have beefed-up your video knowledge, a variety of low-cost resources--from cameras to lighting to backgrounds--are available for your use. With that said, you don't have to wait until you're an expert to begin benefiting from videos.
Let's get started:
The 7 Best DIY Video Production Resources for Making Marketing Videos
Nutshell Camera is to video what Instagram is to photos—the user-friendly app allows low-to-no-skill videographers to produce dynamic videos on their iPhones. Oh yeah, there's just one funny detail: No video footage is actually ever taken with Nutshell.
Just snap three photos, and the app will automatically merge them into "keyframes" to make a mini-film. Add some text, preview your video and you are done!
Bonus: The app will even craft an audio track on your behalf, using the background sounds it picked up when you were snapping photos.
- Compatible with iPhone, iPad, and iPod Touch: iOS 8.0+
- Pricing: free (with Nutshell branding added to the video)
- Additional paid features: None
Here's what one customer had to say about Nutshell:
What started out as an app for teens has now expanded into Magisto For Business--a user-friendly platform with the goal of helping businesses create professional looking marketing videos sans videographers.
With the use of patented A.I. technology, Magisto allows users to cut, splice, caption and organize scenes into compelling videos. As reported by Inc, the app utilizes an algorithm that recognizes the most emotional moments within your footage.
The software is useful for creating a variety of video types form product demos to tutorials to recaps. Simply upload your photos or video clips, and let Magisto walk you through the steps of customizing your finished product.
Although companies can still benefit from Magisto's Premium Version, we recommend spending a little more to unlock the advanced editing features of the Business Version. Considering 85 percent of Facebook videos are watched without sound, paying for the Business Version's closed caption feature is worth the investment.
- Compatible with iPad, iPhone, iPod Touch (iOS 7.0+), most Androids, Windows (versions 7+)
- Pricing: $9.99 to $39.99/monthly, based on subscription plan (free trials available)
- Business Subscription Features: Unlimited cloud storage, longer movies, upload 30 or more clips, Unique business editing styles, commercially licensed music, logo and caption capabilities
If you already have Adobe's creative suite in your business toolbox, you may already be familiar with their newest program Adobe Creative Cloud Express. The video editing software is free to use and is available in both app and traditional browser form.
Consistent with Adobe products, Creative Cloud Express features an elegant layout, sophisticated design features and a high level of flexibility. So far, businesses have used Creative Cloud Express for a variety of video applications, including: Tutorials, testimonials, announcements and brand storytelling.
Using Creative Cloud Express is easy: Simply, open a new project and follow along with the prompts. Adobe is particularly good about asking relevant questions to get the creative juices flowing, providing useful reminders for keeping length short and providing text overlay options.
Here's an example of what you can do:
- FREE with creation of an Adobe account.
- Compatible with iPhone, iPad, and iPod touch; requires iOS 9.0 or later.
- Need more than the allotted 2GB of Creative Cloud file storage? Purchase an additional 20GB for $1.99 (US dollars) a month.
The iMovie app makes it easy for you to produce videos to fit your needs exactly – without the limitations of a required template. With iMovie for iOS and macOS, you can enjoy your videos like never before. It’s easy to browse your clips and create Hollywood-style trailers and stunning 4K-resolution movies. You can even start editing on iPhone or iPad, then finish on your Mac. And when you’re ready to premiere your movie on all your devices, iMovie Theater rolls out the red carpet.
Make action shots more exciting by changing their speed.1 Add a broadcast feel to your school report with picture-in-picture and split-screen effects. Or place your characters in exotic locations using green-screen effects in iMovie for macOS.
Choose from 10 creative video filters that add a cinematic touch. Give your film a nostalgic monochrome style, a vintage western appearance, or a futuristic cool blue look. It’s simple to apply filters to individual clips or your entire movie at once.
The iMovie app is similar to Videoshop in that it lets you make a variety of creative decisions during the editing process. I personally think iMovie is easier to use than Videoshop, however the two apps are relatively comparable in regards to the features offered.
- Compatible with iPhone, iPad, and iPod touch (requires iOS 9.3 or later) and most android devices
- IOS Price: $4.99
- iPhone Price: FREE
Another superb option for businesses wanting an easy entry into video marketing is Animoto. This video editing software program has been on the scene since 2006, longer than any of the other names on our list. Since that time, Animoto has evolved into a fan favorite due to its longstanding reputation, evolving feature roster and versatile functionality.
The platform simplifies video editing for newbies by limiting the number of customization options and making most editing decisions on behalf of the user. With more than 2,000 commercially licensed songs available, businesses also have the option of accompanying edits with popular music.
Another cool feature? The platform is one of the only video editing app providers on the market to offer square video formatting, which has been shown to increase engagement in consumer case studies. Click here to learn more about how the Jane Goodall Institute got 3X more shares using Animoto's square video.
- Pricing: FREE to try, with plans starting at $4.99/month.
- Compatible with iPhone, iPad, and iPod touch; requires iOS 9.0 or later.
- PremiumFeatures: HD videos, longer videos, video downloads, cloud storage, more photos and videos to upload
Want to create claymation videos with stop motion recording? VideoShop allows users to do exactly, along with a ton of other useful features. With VideoShop you can upload music from your iTunes library, play around with slow motion effects and experiment with tilt-shifts to addd more depth to your videos.
Though some of the themes themselves are a bit on the cheesy side, the platform itself is great for beginners. Here you can familiarize yourself with editing basics like splicing footage, combining videos, adding sound and master them within a weekend. Additionally, the platform conveniently integrates with Snapchat, Instagram, Facebook, YouTube, Vimeo and Dropbox.
- Pricing: $1.99
- Compatible with iPhone, iPad, and iPod touch; most Android devices; requires iOS 8.0 or later.
- No premium version required to unlock more advanced features.
Animaker is a subscription-based, video editing platform exclusively geared toward helping content marketers expand their reach with animated video. The cloud-based platform allows users to choose between five different animated video styles: 2D, 2.5D, Handcraft, Infographics and Typography.
Simply, choose your initial style and follow the selection prompts to piece together your very own animations. If the prospect of configuring your own animations sounds daunting, don't worry. The company provides several user-friendly tutorials on its Website.
Considering that Fortune-500 companies From Google to AOL to Walmart have benefited from such a low-cost marketing solutions, Animaker is definitely worth the consideration of small to medium-sized business owners.
- Prices: FREE to try; subscriptions ranging from $9 to $49.
- Business Plan allows editing for video up to 30min in length.
- Full HD quality option available.
What Will Separate Your Video From The Rest?
While mastering video marketing may take awhile, getting started should not.
As you can see, tons of user-friendly video editing programs exist with the beginner in mind. With that said, what will ultimately separate your marketing videos from those of the competition?
If you're in an industry where peers are already publishing high-quality videos, your (soon-to-be) superb editing skills might not be enough to stand out. In such cases, what separates the best from the rest is Brand Voice. Are you clearly communicating about the things that matter most to your target audience in an authentically compelling way? If you're not sure, we have something that will help:
Click here to download our FREE guide.