People don't like reading online.
If your company spends a lot of time creating blog posts, you may be disappointed to learn website visitors read 20 percent of page text on average. Comparatively, according to Syndacast, 65 percent of viewers watch more than three-fourths of an online video.
That's a whopping 55 percent more time to get your message across to a potential customer. With stats like these, it's no wonder an increasing number of companies are now turning to video. Those who deliver digital content in the preferred format of their target audience, will reap the rewards.
Understandably, many companies put off getting started with video because of the significant learning curve and time commitment it entails. As reported by Buffer, 43 percent of marketers surveyed said they would create more video content if it were not for obstacles like time, resources and budget.