As an Inbound Marketer at Lean Labs, Tyler concepts, implements, and manages strategic and growth-oriented marketing initiatives for industry-leading businesses and organizations. Tyler received a B.A. in English / Professional Writing from Kutztown University of Pennsylvania. Outside of Lean Labs, Tyler is an avid Philadelphia sports fan. Go Eagles!
Trying to manage a web project is kind of like herding a bunch of cats – just when you think you have everything under control, an unforeseen issue emerges, and the entire project is sent into a downward spiral.
For this reason, your SaaS organization absolutely needs to invest in the very best of the best web design solution. Many of the industry's best SaaS web design solutions are purpose-built to help your team navigate complex roadblocks with ease.
So, which solutions should your team prioritize on the path to success?
As an industry-leading growth team, we've seen our fair share of SaaS web design solutions come and go. In this article, we've compiled a comprehensive list of the top web design solutions that your SaaS brand should consider this year.
Review of the 5 Best SaaS Web Design Solutions
Before you invest, know that websites are won or lost before any design work is done. The buyer journey and conversion flows are the keys to experience-market fit. Additionally, a pre-defined buyer journey allows you to give your users exactly what they're looking for according to their unique needs and phase in the sales cycle.
After you've nailed the buyer journey and relevant conversion flows, you'll be in a much better position to think critically about your website and the web design solution used to build it. In your search, consider the following:
Squarespace is a drag and drop, visual website builder purpose-built to make web design super easy and intuitive. In most cases, Squarespace allows you to build a website without any code or setting up a web host. Additionally, you'll have plenty of great themes to choose from and access to easy-to-use tools.
WordPress started as a simple blogging tool in 2003. Today, it has evolved into a full CMS with thousands of plugs, themes, and widgets. If you're looking for an easy-to-use tool that will help you build a website without learning how to code, Wordpress is ideal. There are even hundreds of tutorials to help you when you get stuck.
In recent years, Wix has emerged as a new flexible website builder. Today, more than 160 million websites are built using Wix. This tool offers excellent drag-and-drop features, hundreds of free templates, web hosting, and domain names. Additionally, the app market makes it easy to add additional functionality.
HubSpot is an all-in-one platform purpose-built with the very best market, sales, and service capabilities. It's all powered by one database, giving marketing, sales, and service teams a single source of truth. In most cases, this allows for a smoother handoff between marketing/sales teams. When marketing/sales work with more efficiency, customers can feel it through high-value digital experiences.
Shopify is best-suited for e-commerce companies. This tool enables you to sell in-person using the Shopify POS, selling online with Shopify's online store, or selling through Shopify's other online channels. Depending on the type of your e-commerce business, Shopify offers several subscription plans to fit your unique needs.
You've Invested in a SaaS Web Design Solution – Now What?
Unfortunately, building a high-conversion website that drives immediate revenue for your brand requires much more than a great SaaS web design solution. You need to understand the anatomy of a high-value digital experience.
The fact is, it doesn't matter how incredible your site looks.
There's simply no substitute for a strong brand narrative and intuitive buyer journey. Moreover, in order to create a high-conversion website, your website needs to be empowered to run ongoing tests and make frequent optimizations.
Of course, building a world-class brand experience isn't free, but it's far less costly than building a better-looking website that underperforms. A high-conversion website is an investment that pays dividends through a high-value buyer journey and a data-driven approach.