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Growth marketing

10 Call To Action Examples And Ideas You Can Steal to Get More Clicks

Written by Stephen Coursen / February 18, 2020

Works hard to help organize folks and projects as the Head of Operations for Lean Labs. Earned 16 HubSpot certifications and 11 Digital Marketer certifications while reading over 30 marketing books in the last 4 years since joining Lean Labs. Loving husband for 20 years and proud father of 4. Masquerades as Mr. Fix-it in his off hours because he appreciates quality tools and enjoys repairing broken stuff.

There are a million ways to make a call-to-action. But how do you create a call to action that's going to get clicks? It's a question that anyone with a website asks.

To start, you need a firm offer and a landing page with exceptional copy. Once you have those assets in place, you can experiment with various tactics to get more CTA clicks. 

10 Call To Action Examples You Can Use To Get More Clicks

When it comes to creating awesome CTAs, a lot of companies are getting it right. And while it probably took a lot of A/B testing and experiments to get these near-perfect CTAs, one of the best and most immediate ways to improve your CTA is to enhance your message. Guide to Increase Organic Website Traffic - Download

You need to know your customer and understand their motivations.

Here are companies that really understand their ideal customer, thus have killer calls-to-action on their websites:

  • Netflix
  • Salesforce
  • Tom's
  • Casper
  • HireVibe
  • Shaker and Spoon
  • Mint.com
  • Delta and Lyft
  • Lean Labs
  • HubSpot

Here's what each of these companies got right.

Netflix's "No Risk" Guarantee

Netflix gives their customer a "no risk" guarantee with their one-month free trial. What aspiring Netflix watcher doesn't want a free month of streaming Orange Is The New Black or Friends?

Netflix's No Risk Free Trial


You can also lower risk with free swag. And that "swag" should relate to whatever you're selling. For example, with Audible, you get free audiobooks when you sign-up.

Three, to be exact.

Audible Three Free Audio Books


You can put this idea into action for your own CTAs by finding ways to take the pressure off for your visitor. You can gain their trust by giving them what they want, right from the beginning.

Salesforce For $25 A Month

If your price point is one of your key differentiators, lead with it in your CTAs. There's no simpler way to get a conversion than showing the visitor they can afford and get tremendous value from whatever you're selling.

salesforce-CTA


In my opinion, this is where a lot of companies fail. The price tag is too high, and there isn't enough value for the visitor, or the price is low enough to attract customers, but it's not advertised clearly.

Salesforce does an exceptional job of putting their low monthly cost right on their homepage, next to their Free Trial and Demo CTA buttons.

Tom's Ultra-Specific CTAs

Often, CTA button copy such as "Download" and "Shop Now" is overused. Online shoe and apparel company Tom's avoids this with specific CTA language. Each one reflects the category or product it leads to.

Tom's Shoes Ultra Specific CTA
Tom's Shoes Ultra Specific CTA

 

The button design is also very minimal, which helps. You can mimic this approach by using direct language at key conversion points, communicating exactly where the customer will go after clicking. 

Casper's Clever Language

Casper uses wit and straight-forward language to make clicking more appealing. You made it this far, Casper points out. Want to see the mattresses? 

Casper Clever Copywriting


The key with this language is mastering a tone and brand voice that the customer will respond to and trust. If you need to hire a conversion copywriter to get this right, do it. The messaging on your CTAS can make or break a sale.

HireVibe's Choose Your Own Adventure

You may have two key personas and specific offers for each. In that case, you can try using two CTAs on your homepage. When you have two CTAs, your audience can self-select their path, giving you context on which persona they fit into.

HireVibe Double CTAs
 

HireVibe does this well with a call-to-action directed towards visitors looking for work, and another CTA targeted at companies looking to hire talent. Short, simple, and to the point.

The Shaker and Spoon Benefit/Outcome

Shaker and Spoon's homepage CTA promises that with their product, you will "Make Great Drinks." It's an excellent CTA because it's a simple, specific promise. The lead understands the value of signing up immediately.

Shaker And Spoon CTA

 
They also add the pricing upfront, which provides transparency and helps weed out leads that aren't an exact match. 

Mint.com Addressing Discomfort

Finances are complicated for many people, and often uncomfortable to discuss openly. Mint.com embraces that discomfort with their friendly "have questions? We can help,"  link that lingers under their CTA button.

Mint.com CTA Examples


That way, before the visitor clicks on the sign-up CTA, they can get answers to any concerns or questions right away. If you sell a product or service that may be challenging for leads to talk about, and have low click-through rates on primary CTAs, try this out.

Delta and Lyft's Unexpected Partnership

You can now link Delta and Lyft to earn miles. It's an unexpected offer from both companies, but one that frequent flyers (and ride-sharers) welcome with open arms.

Delta and Lyft CTA

 
Their CTA copy says it all, very succinctly. Link now. It couldn't be easier to do.

Lean Labs Intrigue

What's our 10x formula?

If you're a new visitor to our site, you don't know. But the mystery of the 10x formula is enticing enough to deserve a click.

Lean Labs 10x Formula CTA and Copy


That's why the "Learn Our 10x Formula" is the first CTA you see when you land on our website. It's a methodology we use to 10x client results, and this CTA leads to content and resources that demonstrate our ability to do so for your brand.

HubSpot's CompetitIVE LANGUAGE

HubSpot is the best marketing automation platform --- but a lot of people still go with competitors who have similar functionality and are cheaper. HubSpot recognizes this, and challenges it with copy that says, "there's a better way to grow."

HubSpot CTA


The subtle wink at their #1 spot and advantages of their service is the tell-tale sign of a very gifted copywriter who leads with the benefits.

Getting More Clicks From Website CTAs

A thoughtful, well placed CTA can generate a ton of clicks. And sometimes, even something as small as friendly copy on a CTA button, a witty headline about the CTA, or a free gift can win you a click. Over time, those clicks add up.

You can get even better results from your CTAs with ongoing optimization and testing. The more you learn about how visitors are engaging with your calls-to-action, the better you can adjust those CTAs to match their preferences.

Chris
Growth marketing

Organic marketing is a long-game, but if done right, can drive massive results. With these 12 tactics you'll get the snowball rolling and earn continual growth in your traffic, conversions, and sales.

organic-website-traffic-guide

12 Tactics to Explode Your Website's Organic Traffic

We have become really good at increasing organic traffic for our clients - better than a lot of other agencies we've talked to. We've found 12 tactics that work together to see month-over-month growth in organic traffic from Google. 

Learn How to Master:

  • On-Site optimization - Send Google the right signals.
  • Content optimization - What content performs best on search?
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The Ultimate Guide to Increasing Organic Website Traffic