Growth Marketing vs. Demand Generation: Which Works Best?
Businesses collectively spend over $200 billion on marketing yearly, but they don't spend it well. Some may say that companies waste a lot of marketing dollars or don't produce results. If you're in that boat, you're most likely looking for ways to prevent that from happening again.
At the moment, two of the hottest marketing trends are growth marketing and demand generation. Companies have successfully used both strategies to increase leads and drive revenue growth.
Whether you're trying to rebound from a down year or want to level up your marketing to boost the company’s growth, growth marketing and demand generation are two strategies you should consider.
But which is best for your company?
In this article, we'll dive into what growth marketing and demand generation are, their unique characteristics, and their similarities and stark differences.
About Lean Labs
The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀