Your Guide to Customer Development: What It Is + How to Do It Right
Imagine heading to the store, buying the fanciest ingredients, and cooking a three-course meal for your date, only to find out they don’t like mushrooms (even the expensive kind). And they don’t eat any dinner because they fast after 5 pm.
With hindsight, what you should have done was find out what they liked, disliked, and whether they were even hungry.
Where am I going with this?
Well, when you create and develop a product without finding out if anyone wants or needs it, you’re making the same mistake.
Instead, you need to validate your idea with your customers, take their feedback onboard, and keep revisiting your product until you know it solves a specific problem.
Enter customer development.
In this blog post, you’ll discover the four-step framework for customer development, how to conduct customer interviews, analyze data, and create MVPs.
We’ll also share tips and best practices on approaching the customer development process and the growth mindset you need to make it work. The result? You can confidently go to market and start driving growth in your business.
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