In recent years, a few industry leaders have introduced powerful customer relationship management (CRM) software designed to help multi-located enterprises, small businesses, and organizations master sales and customer relationship strategies, identify high-value leads, and produce results-driven sales, marketing, and customer service programs.
According to recent reports, Pardot by Salesforce accounts for more than 19.5% of the total market share. Salesforce continues to dominate CRM globally, increasing its market share nearly 2X annually. However, when you consider application costs, Salesforce CRM is a bit cost-prohibitive, even for the most successful business.
So, what's the alternative?
HubSpot CRM offers a feature-rich toolset purpose-built for sales leaders, marketers, customer service representatives, operations managers, and business owners. With free tools for lead generation, email marketing, sales reporting, contact management, and more, HubSpot CRM gives businesses the capabilities and insights needed to guarantee customer relationship management success.
HubSpot vs. Pardot: Which CRM is Right for Your Business?
For many years, we've helped leading software-as-a-service (SaaS) brands develop and deploy profitable customer acquisition strategies within the HubSpot ecosystem. Of course, our answer to the question above comes with a bit of bias. However, we would be remiss if we didn't tell you about the great success and results our partners have seen using the HubSpot CRM.
Finding the right CRM for your business depends on company size, business structure, in-house talent, and integrated technology.
For many large enterprises, Salesforce CRM is the right software solution. However, small and medium-sized (SMB) organizations have found a solid solutions partner in HubSpot. We'll give you the top pros and cons of each software solution so you can find the very best CRM solution, streamline system onboarding, and achieve customer relationship management stardom this year.
Features and Benefits
Salesforce offers a wide variety of CRM categories and systems to meet the unique needs of your business, including sales, marketing cloud, service cloud, analytics cloud, data cloud, and community cloud. To date, Salesforce has served more than 150,000 customers globally.
Salesforce CRM offers a simple customer relationship management application to help you and your business manage contacts more effectively. This fully cloud-based CRM solution doesn't require organizations to invest in costly in-house hardware. Moreover, the pay-as-you-go pricing model delivers significant cost-savings to growing businesses and organizations. However, pricing varies significantly based on total number of users. Additionally, businesses may incur additional software licensing fees. Assuming an SMB with 15 users opts for the top-tiered plan, final costs may amount to $2,700 per month or $32,000 annually.
HubSpot CRM is easy to understand and effortless to manage. By focusing on the essential components of a results-driven CRM, HubSpot has created a powerful solution favored by many industry-leading enterprises, small businesses, and organizations. For the uninitiated, HubSpot CRM offers additional resources, tools, and support to help you get started.
This free CRM makes it easy to manage your sales and lead pipeline with total visibility. Get up-to-the-minute reporting on your entire sales funnel on a clean, visual dashboard. Additionally, access critical information related to leads, including name, job title, email address, meetings, and notes. In this way, you'll never have to dig through a messy inbox or complicated spreadsheet to manage the relationship.
The best part is that HubSpot CRM is completely free. There's no contract, credit card, or training required. Just sign up and go – it's that easy!
We are using Salesforce to streamline new business leads and nurture leads into actual sales. We are able to analyze, vet, engage, and track the progress of the new leads we receive from our Facebook lead gen ads. Salesforce integrates directly into Facebook's Business Manager and automatically imports new leads in real-time. We are also able to see the cost per lead acquired and other rich insights from our Facebook and Instagram ad campaigns that get directly populated into our dash - Sarah H, Media Director.
As I always say, you get what you pay for, and that's certainly true with Salesforce. Adding Salesforce to your tech stack is a big investment, but one that will almost certainly pay for itself - Kelly M, Director of Digital Transformation and Telecommunications.
HubSpot has made it very easy to store all patient information into one system so that it is easily accessible when we need to provide information to insurance companies, the supplier, or just to follow up with patients. My team has learned to use HubSpot quickly and it's very efficient for us - Tyler S, General Manager.
We use HubSpot to track multiple stakeholder relationships across multiple teams within our business. It works very very well to do this; the plug in for Outlook is okay at recording conversations, and as long as you update the data, it's a powerful tool - Brandon S, Content Marketing Manager.
Getting Started With HubSpot CRM
HubSpot CRM is undoubtedly the best CRM software for growing businesses. We use HubSpot's customer data to launch strategic lead nurturing and engagement campaigns for our business and our clients. And in just a few moments, we'll show you how to make the most of HubSpot CRM with some serious cost savings.
In this guide, we'll cover the two most common sales and marketing tiers. Additionally, we'll give you some special insider intelligence to help you and your business save up to 60% on the first year of HubSpot.
As an Inbound Marketer at Lean Labs, Tyler concepts, implements, and manages strategic and growth-oriented marketing initiatives for industry-leading businesses and organizations. Tyler received a B.A. in English / Professional Writing from Kutztown University of Pennsylvania. Outside of Lean Labs, Tyler is an avid Philadelphia sports fan. Go Eagles!