How are you going to grow? By being 10 percent cheaper, or by being 10 percent more trusted?
Marketing by being 10 percent cheaper leads to commoditization. It's a race to the bottom that attracts price motivated buyers and often prevents you from delivering your best product/service.
Growing brands are gaining attention by earning trust.
How many people do you need to truly trust you to achieve your goals? 10, 100, 1000?
The only questions you need to ask:
- Do more people trust and pay attention to you today than 6 months ago?
- What are you going to do in the next 6 months to radically change the number of people that trust you, and how deeply they trust you?