Growth strategy

Growing your Brand: Price vs Trust

Written by Kevin Barber / November 26, 2014

is the Founder & Director of Lean Labs. He has over a decade of professional experience in Internet Marketing and his top skill is surrounding himself with passionate designers, developers, and inbound marketers.

Kevin has been married 10 years, the father of 3, and he recently relocated to Costa Rica. He enjoys reading professional development books, cycling and motorcycling. Connect with Kevin on Linked In.

How are you going to grow? By being 10 percent cheaper, or by being 10 percent more trusted?

Marketing by being 10 percent cheaper leads to commoditization. It's a race to the bottom that attracts price motivated buyers and often prevents you from delivering your best product/service.

Growing brands are gaining attention by earning trust.

How many people do you need to truly trust you to achieve your goals? 10, 100, 1000?

The only questions you need to ask:

  1. Do more people trust and pay attention to you today than 6 months ago?
  2. What are you going to do in the next 6 months to radically change the number of people that trust you, and how deeply they trust you?
This is how you grow bigger: you get better.