What is Product Led Growth Marketing? (+ 4 Tips To Maximize Your ROI)
Products can’t sell themselves, right? Well, what if we told you that they can?
Full transparency: They don’t completely sell themselves. But companies like Slack, Dropbox, and Calendly created a steller version of their product into the right customers’ hands. They relied on a great user experience and word-of-mouth to fuel spectacular growth and result in a product that basically sells itself.
They didn’t use big-budget ad campaigns or aggressive sales teams; they created exceptional products, asked users for feedback, and kept improving their offer. This article will pull back the curtain on product-led growth marketing, covering what it is, its pros and cons, and show you examples of successful strategies.
If you want to learn how to make your product your best salesperson and maximize ROI, keep reading!
About Lean Labs
The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀